Weetos, the tasty family brand from the Weetabix Food Company, is back with yet another exciting new offering for 2024: Weetos Chocolate and Honeycomb flavour. With honeycomb’s current positioning as an on-trend flavour, it’s safe to say that this NPD is going to be the bee’s knees!
The latest delicious limited-edition addition to the Weetos portfolio will allow shoppers to start their day with a flavour fix that they can feel good about, with strong taste credentials and no red traffic lights.
Available in 420g packs, Asda is the first to stock Weetos Chocolate and Honeycomb flavour for a short month run before the new Weetos flavour will be alighting on shelves up down the country as it becomes available at other major grocery retailers nationwide.
This new launch presents an opportunity for retailers to entice new consumers and delight existing ones. Weetos Chocolate and Honeycomb flavour is hitting the market at the perfect time to give households a delicious start to the day. What’s more, with an introductory offer of £2 per box to help consumer spend to go further, Weetos will be helping ensure families can treat their grocery budgets as well as their breakfast bowls.
The launch will be supported by in-store promotions and merchandising to ensure Weetos Chocolate and Honeycomb flavour is unmissable in the aisles. Just like 99% of Weetabix Food Company’s portfolio, Weetos Chocolate and Honeycomb flavour is HFSS compliant, high in fibre and boasts strong nutritional credentials. They are bursting with vitamin D* .
Charlie Boland, Weetos brand manager, said: “The debut of this new flavour is set to bolster the growing success of the Weetos brand, loved by children and approved by adults – Weetos is now present in over 1.3m UK households – a 30% rise in the last year alone! With its delicious, chocolatey taste, Weetos already ranks as number 7 in total Tasty Cereal category. Weetos Chocolate and Honeycomb flavour delivered strong results during taste testing that saw 80% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product.”
“After the popularity of both our delicious Weetos Chocolately Orange Hoops and Weetos Chocolatey Caramel Hoops flavours in recent years, we know that innovative new flavours of Weetos have real appeal and drive purchasing frequency. We can’t wait to see buzz that Weetos Chocolate and Honeycomb flavour is going to create at stores and breakfast tables!”
Weetos Chocolate and Honeycomb flavour is initially available at Asda with an RRP of £3.29 (£2 promo).
*Iron contributes to a reduction in tiredness and fatigue. Vitamin B12 contributes to normal energy yielding metabolism. Vitamin D contributes to the maintenance of normal muscle function. Enjoy as part of a healthy diet and lifestyle.
