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Home Retail News Retailer News

West Ham United steps into summer with brand new fashion collection

by Fiona Briggs
April 9, 2025
in Retailer News
Reading Time: 2 mins read

West Ham UnitedPremier League Club West Ham United have just launched a brand new Spring/Summer collection which nods to the Hammers’ iconic history and heritage.

It provides the perfect start to the summer for any Hammers fan looking to add to their wardrobe ahead of the sunnier months. The fresh drop features a range of seasonal colours, including pastel polos, acid wash t-shirts and crest-embroidered shorts. Designed to be loose fit and oversized, they’re the ideal fit for warmer matchday’s in the stands or everyday fashion out and about.

The eye-catching apparel is part-inspired by the Club’s east London heritage, fusing iconic crests from both historic and modern eras with contemporary fashion trends. The sleek and casual new range combines different elements of West Ham’s rich legacy including:

  • Castle Crests from the 1970s and 2000s on back print
  • Subtle Irons iconography & carefully embroidered ‘West Ham United’ emblems
  • Today’s modern crest that emphasises the club’s establishment in 1895

Prices for the spring and summer collection start from as little as £26.00.

The Hammers’ new Spring/Summer collection has now officially launched across their multiple store locations in Stratford, Lakeside, Romford and Basildon, with fans around the world also able to get their hands on the new range via the online club store, where the Club offers worldwide shipping options.

The photoshoot was shot around Stratford with picturesque views of West Ham United’s London Stadium home as the backdrop. Eagle-eyed fans might even spot some local matchday favourites used to set the scene for that electric pre-match buzz.

With a nod to the Hammers faithful, pictured throughout the launch is Yani Ourabah, a local West Ham United fan with a YouTube presence on football channel ‘Goal Front Three’.

The Hammers are set to launch more ranges throughout the Summer, fans can explore the Spring/Summer collection by visiting shop.whufc.com/fashion/collections/spring-summer/

Similar Retail News Articles:

  1. Abu Bakr Supermarket’s Food 2 Go brand steps onto global stage with London Fashion Week commission
  2. West Ham United launches festive pop-up at John Lewis, Westfield
  3. West Ham United launches festive pop-up shop at John Lewis, Westfield Stratford City
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