Pioneering longevity brand, WholyMe, has announced it will launch into over 300 Holland & Barrett stores nationwide. WholyMe will be hitting the shelves on 5th August 2024, expanding its total retail footprint to over 600 stores across the UK.
Dedicated to changing the narrative on pain management, WholyMe has created revolutionary natural and organic products, which support our bodies’ maintenance and recovery. Founded by Celine Ivari, a scientist specialising in the genetics of human disease, WholyMe is committed to delivering highly effective, natural solutions.
Products available in Holland & Barrett stores will include WholyMe’s hero product, the Relief Balm. Packed with 12 active ingredients renowned for their soothing products, the clinically-tested and award-winning balm targets overworked and fatigued muscles and joints. Also available will be the Relief Salts, which blend naturally mined Epsom Salts with potent botanicals. Perfect for aiding muscle and joint recovery post-exercise, the salts offer a relaxing and rejuvenating experience.
This listing gives WholyMe and Holland & Barrett the ability to offer consumers easier access to highly effective, natural products, available across the United Kingdom.
Celine Ivari, Founder of WholyMe says: “Securing a listing with Holland & Barrett is a huge win for us. It demonstrates that our product is resonating with a wider, more mainstream, audience and that people are becoming more aware of the importance of reconnecting with their bodies. At WholyMe our mission is to change the narrative surrounding recovery and pain management, by creating products which encourage them to listen and respond to their body’s internal alarm system. With this listing, we hope to give fans of our product easier access to WholyMe, whilst also introducing it to others.”
This launch adds to WholyMe’s impressive retail footprint, which sees products available at Boots, Harrods and Whole Foods Market; and ecommerce shops including Amazon and WholyMe.com.



