In the first half of 2024 Wickes has delivered continued sales and volume growth in Retail1 with LFL sales up 0.6%. Challenging market conditions have continued in Design & Installation2 where it saw LFL sales decline by 18.3%. Overall Group LFL sales decreased by 3.9% compared to the prior year.
| Retail1 | Design & Installation2 | Group | ||
| H1 26 weeks to 29 June | Revenue | £633.2m | £166.7m | £799.9m |
| Revenue growth | 1.0% | (17.0%) | (3.4%) | |
| LFL revenue growth | 0.6% | (18.3%) | (3.9%) | |
| Q1 13 weeks to 30 March | Revenue | £282.9m | £80.8m | £363.7m |
| Revenue growth | 1.9% | (17.3%) | (3.1%) | |
| LFL revenue growth | 1.7% | (17.6%) | (3.3%) | |
| Q2 13 weeks to 29 June | Revenue | £350.3m | £85.9m | £436.2m |
| Revenue growth | 0.3% | (16.7%) | (3.6%) | |
| LFL revenue growth | (0.2%) | (18.9%) | (4.4%) |
Retail sales remain resilient and Wickes said it has continued to increase market share to record levels, demonstrating the continued strength of its great value and service-led proposition. Growth in the first half was driven by volume, with selling price deflation of around 3%. The phasing impact of the Easter peak trading period this year reduced Retail LFL sales in Q2 by 1.4%.
Within Retail, TradePro sales continue to perform strongly, up 14% in the half, reflecting a healthy pipeline of work for local trade professionals and continued sign-ups to the TradePro scheme. Active TradePro members have increased by 18% year-on-year to 541,000. DIY sales remain in moderate decline as customers continue to focus on smaller projects.
Design & Installation delivered sales in the half reflected the continued soft consumer appetite for larger ticket purchases and a strong comparative in H1 2023. Ordered sales in the first half have shown a single digit year-on-year decline. The retailer’s ongoing strategic focus on our lower-priced Wickes Lifestyle Kitchens continues to deliver good results, with sales up 18.8% year-on-year in H1.
The Solar Fast acquisition completed on 21 May and Wickes recently rolled out Solar Fast point-of-sale assets in 50 of our stores and launched the digital journey on the Wickes website. The retailer’s 51% stake will be fully consolidated from the date of completion and included in Design & Installation sales.
Reflecting a continued focus on tight cost management, Wickes said its planned productivity initiatives include savings in distribution and the cost benefits from technology investments in customer service. In addition, recently implemented changes to its Design & Installation operation, to simplify and improve the customer experience, will result in further cost savings.
Wickes said investment in strategic growth levers continues, with two new stores opened in the half, in Long Eaton and Durham. The retailer refitted three stores and said it continues to see return on invested capital of over 25% from our refit programme, which has now covered c.78% of the store estate.
The balance sheet remains strong with net cash at the half year of £151.5 million.
Whilst the trading environment remains uncertain, given the resilient first half in Retail and its continued focus on costs, Wickes said the overall outlook for adjusted profit before tax for 2024 remains unchanged.
David Wood, chief executive of Wickes, commented: “Our excellent value and service-led offer gives DIYers and tradespeople reason to keep coming back to Wickes. Against a challenging trading backdrop, we have grown volume and taken further market share in Retail, with our TradePro scheme continuing to show strong momentum as local trade professionals turn to Wickes to save them time and money. We’re seeing good demand for our lower-priced Wickes Lifestyle Kitchens, reflecting customers’ desire for quality and value. We continue to invest in our growth levers and are particularly excited about the recent acquisition of Solar Fast”.
