Wild Nutrition, the expert in women’s nutritional health, providing premium Food-Grown® supplements, launched its first ever TV advertising campaign this Boxing Day.
Marking a pivotal milestone, the ad signals a continued period of exceptional growth for the brand as part of its long-term strategy.
Creative agency Brothers and Sisters has partnered with Freefolk production studios and media-buying agency Goodstuff to bring this innovative campaign to life.
Brit and Fluff, the creative duo at Brothers and Sisters, worked closely with Freefolk and acclaimed British actress Holly Aird to craft a compelling narrative that portrays women’s life stages through evocative scenes of nature. The campaign brings to life Wild Nutrition’s vision to disrupt the industry by offering a different way of delivering supplements with their Food-Grown® philosophy, which ensures your body not only recognises but better absorbs the nutrients. The ad will air across Channel 4 and Sky.
Following a year of 50% growth, Wild Nutrition’s advertising debut reflects a clear, strategic focus as both a DTC brand with a thriving subscription base, as well as its presence on the high street with the brand launching and expanding its range in Holland & Barrett and Sainsbury’s in the past year.
CEO Matt Hiscock, who joined Wild Nutrition following leadership roles at Harry’s, Boden and ASOS, has spearheaded the growth strategy alongside the Wild Nutrition leadership team and with the support of investment partner, Piper.
Hiscok says: “This advert launch highlights another key milestone in our long-term strategy, demonstrating our confidence in delivering our business objectives. The ad focuses on our key differentiator; non-synthetic, Food-Grown® ingredients that support women through the changing nature of their lives.”
This new Boxing Day advert is the start of a sustained media campaign for Wild Nutrition and stands as a symbol for the brand’s ongoing dedication to long-term, scalable growth across the digital and retail landscapes.
