The 2025 UEFA Women’s European Championship, hosted in Switzerland from July 2 to July 27, marked the 14th iteration of the tournament and the third since its expansion to 16 teams. The defending champions, England, staged a remarkable comeback to defeat the world champions, Spain, in a penalty shootout. There were three tiers of sponsorship for Women’s Euro 2025, and the tournament generated a total revenue of $44 million from a portfolio of 20 partners, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Post Event Analysis – UEFA Women’s European Championships 2025” reveals that the broadcast revenue for UEFA Women’s Euro 2025 is estimated at $99.54 million, marking a significant 142% increase in value from Euro 2022, which stood at €37.497 million ($41.03 million). The total attendance of the 2025 UEFA Women’s Euro reached 657,291 at the conclusion of the tournament on Sunday, 27 July, making it the best-attended Women’s European Championship ever.
Olivia Snooks, sport analyst at GlobalData, comments: “A total of 11 brands signed as official ‘UEFA Women’s Football’ sponsors, a category set up in 2018 covering both the UEFA Women’s Euro and UEFA Women’s Champions League. The estimated $44 million sponsorship revenue is a 144% uplift on the UEFA Women’s Euro 2022, which generated €15.349 million ($18.1m) in commercial revenue. The increase in revenue is indicative of the greater general and commercial interest in women’ soccer in recent years.’
The total prize money for the 2025 UEFA Women’s Euro was €41,000,000 ($35,231,115), representing more than double the €16 million ($13,746,109) in 2022, and a fivefold increase from the €8 million ($6,873,033) awarded to teams in the 2017 edition of the tournament. This reflects a 156% increase in the prize money compared to that awarded in the Women’s Euro in 2022. England, the victors of the 2025 Women’s Euro, secured approximately $5.8 million in prize money, despite an initial group match loss to France.
Snooks continues: “At the men’s Euro in 2024, the prize pot was a staggering €331 million ($385.9 million), which was spread across the 24 teams involved. The figure is around eight times larger than the women’s prize pool. This shows that even though women’s sport is growing, there is still major disparity, particularly financially, between men’s and women’s soccer.”
Tickets for the 2025 UEFA Women’s Euro were available to be purchased through either the official UEFA Women’s Euro website, or Ticket Corner. An official ticket resale platform became available in Spring 2025, which allowed fans to offer their tickets purchased via the official UEFA website for resale at face value. The 2025 edition of the tournament set a record for tickets and hospitality, which rose €4.6 million ($5.3 million) (40%) from €10.4 million ($11.9 million) in 2022 to €15 million ($17.2 million). This was more than five times as much as the €2.8 million ($3.2 million) generated in the Netherlands in 2017.
Snooks concludes: “The pricing for this year’s Women’s Euro competition, ranging from $30 to $110, is markedly lower than that of last year’s men’s equivalent. For comparison, the average ticket prices for the men’s tournament in 2024 ranged between $119 and $540. The disparity is even more pronounced for the most sought-after matches. The most expensive ticket for the Euro 2025 final is $110, in stark contrast to the men’s Euro 2024, where it reached $1,082.”
