New launches across Candy Realms, Bonds, Elves Behavin’ Badly and more give retailers fresh opportunities across impulse, novelty, sharing and gifting
Loughborough, August 2026: World of Sweets has unveiled its Halloween and Christmas confectionery range for 2026, with a strong focus on new products, accessible price points and seasonal novelty to help retailers maximise two of the biggest confectionery trading periods of the year.
The opportunity remains significant. Sweets generated £207m in the four weeks leading up to Halloween 2025, up 1.5% year-on-year, while Christmas sweets reached £548m in the 12 weeks to 27 December 2025, growing 2% in value and 0.3% in units.
For 2026, World of Sweets is bringing newness across bagged confectionery, novelty, licensed products and premium gifting, with options spanning key £1 and £1.25 price points through to higher-value Christmas gifts.
Candy Realms
Candy Realms delivers some of the biggest seasonal newness for 2026, with a strong focus on value and highly visual products.
New for Halloween are Candy Realms Jelly Pumpkins, a 170g £1 bag of fruit-flavoured fizzy pumpkins, and Candy Realms Candy Skulls, strawberry and cream-flavoured choco candy skulls, also at £1 RRP. New Mallow Pops, featuring pumpkins, skulls and gravestones, add a further £1 novelty option for parties, trick or treating and impulse purchases.
For Christmas, new Jelly Candy Canes offer 170g for £1 RRP, while Christmas Candy Lollies provide five festive lollies for £1. New Christmas Gummies come in an interactive hanging Christmas tree containing six individually wrapped gummy treats, while 50p Festive Gummy Pops provide an accessible stocking-filler and Christmas Eve box option.
Bonds
Bonds is strengthening its seasonal range with both new products and refreshed designs.
For Halloween, Bonds Fizzy Fangs and Monster Mash return in refreshed 2026 packaging, with Fizzy Fangs made to a vegan recipe and Monster Mash containing no artificial flavours or colours.
Christmas sees the launch of Bonds Choco Stars, combining white and choco stars topped with candy at £1 RRP, alongside Bonds Festive Mallows, featuring vanilla-flavoured snowmen and Christmas tree marshmallows at £1.25 RRP.
Elves Behavin’ Badly
The Elves Behavin’ Badly range brings additional fun and interaction to the Christmas fixture.
New 5D Peelable Gummies feature individually wrapped gummy cubes with a character hidden inside, while the new Reindeer Poop Prank Bag contains cola-flavoured jelly beans at £1 RRP.
The Tongue Painters Bag also receives a new sweet and sour mix for 2026, combining blackberry, raspberry, lemon and orange flavours with its tongue-painting prank factor. All three lines are well suited to stockings, Christmas Eve boxes and token gifting.
PEZ
PEZ adds recognisable brand strength and collectability to the seasonal offer, with £7.2m in UK retail sales value.
Halloween and Christmas Impulse and Blister formats provide retailers with novelty options from £1.75 RRP, with the Christmas range particularly suited to stocking fillers and gifting.
The Traitors
Following its summer launch, The Traitors confectionery range also provides a distinctive stocking-filler opportunity for Christmas 2026.
The range includes The Traitors Chews, Jelly Bean Game, Chocolate Coins and Shield Medallions, combining recognisable elements of the entertainment brand with interactive and novelty confectionery formats.
With playful formats designed for sharing, gifting and reaction, the range is particularly well suited to Christmas stockings, Christmas Eve boxes and token gifts.
Anthon Berg
At the premium end of the Christmas market, Anthon Berg returns with refreshed packaging and pack sizes for 2026.
The range includes Chocolate Liqueurs, Chocolate Cocktails and the premium Single Malt Collection, with recommended retail prices spanning £5.49 to £18.99.
With a heritage dating back to 1884, Anthon Berg gives retailers a premium gifting proposition alongside World of Sweets’ more impulse-led seasonal lines.
A strong seasonal opportunity for retailers
Kathryn Hague, group head of marketing at World of Sweets, said: “Seasonal confectionery gives retailers a real opportunity to bring newness and theatre into store. Shoppers still want great value, but Halloween and Christmas are also occasions when fun, novelty and gifting become much more important.
“For 2026 we have built a broad range covering everything from £1 bags and low-cost stocking fillers through to interactive confectionery, licensed products and premium gifting, giving retailers plenty of ways to maximise the seasonal opportunity.”
How to buy
The Halloween and Christmas ranges are available to trade customers through Hancocks, World of Sweets and Bobby’s Foods, giving retailers multiple ways to access the seasonal portfolio.
Retailers are encouraged to order early to secure key seasonal lines. Product availability may vary by channel.
