Premium vodka brand XIX, founded by global YouTube phenomenon the Sidemen, has launched a new signature summer serve, ‘The Gumballini’.
The newly launched cocktail blends XIX’s Gumball Orange Vodka, prosecco and peach juice, creating a sparkling summer drink with a vibrant citrus twist.
Taking inspiration from the popular Bellini cocktail, ‘The Gumballini’ from the Sidemen’s vodka label marks the start of a wider campaign to bring XIX Vodka to bars and menus across the UK and Europe.
XIX Vodka’s Gumballini is the signature serve of the iconic Gumball 3000 – the legendary lifestyle and hypercar rally known for attracting a star-studded lineup. Previous participants include Lewis Hamilton, Usher, Tony Hawk, Idris Elba and the Sidemen’s own Vikkstar.
‘The Gumballini’ signature serve has been launched ahead of the Gumball 3000 rally in September, which will see superstars and supercars take on a 3,000 mile road trip from Istanbul to Ibiza.
The signature serve was launched at XIX’s first ‘Cocktails and Comedy’ event, an exclusive evening hosted at The Bike Shed in Shoreditch earlier this month. The event is the first in a series combining cocktails and sets from leading comedians at events across London this summer.
Alongside the signature ‘Gumballini’ the Sidemen introduced attendees to a full menu of innovative vodka cocktails highlighting XIX’s growing flavour portfolio.
Featured serves included:
- Berry Spritz – Lemonade, Mixed Berry Vodka, cranberry juice
- Orange Spritz – Lemonade, Gumball Orange Vodka, cranberry juice
- Tropical Spritz – Lemonade, Tropical Ice Vodka, pineapple juice
- Vodka Cucumber Tonic – Tonic water, XIX Original Vodka, cucumber stick
The refreshing ‘Vodka Cucumber Tonic’, a cool, crisp cocktail featuring XIX’s Original vodka – which recently earned its place as one of the top 10 vodkas in the UK – was among the selection. It’s intended to showcase the purity and smoothness of the Sidemen’s original spirit, underlining its versatility across classic and contemporary mixes.
The Sidemen continue to disrupt the FMCG industry, combining massive digital influence with premium product innovation. Beyond XIX, the Sidemen has launched SIDES restaurant group, the opening of which caused queues around the block and viral social status, and BEST Cereals, arguably Britain’s fastest growing cereal brand, selling 500,000 boxes in its first three months.
