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Zambrero celebrates 100 million meals donated through its Plate 4 Plate initiative

by Fiona Briggs
December 12, 2025
in Retailer News
Reading Time: 2 mins read

ZambreroZambrero, the modern Mexican restaurant group, is marking the momentous milestone of donating 100 million meals through its Plate 4 Plate initiative by giving away 100,000 free burritos across its restaurants worldwide.

Customers in the UK will be able to bag themselves a free burrito on Wednesday 17th December between 11am – 2pm at any of Zambrero’s restaurants located in London, Manchester, Birmingham, Reading and Essex, and are advised to arrive early to beat the queue.

Zambrero was founded in Australia in 2005 by Dr. Sam Prince, one of Australia’s most successful entrepreneurs and philanthropists. His ambition to build a business with purpose, that gives something back, came to life with the launch of the Plate 4 Plate humanitarian initiative during the company’s early days,  and has continued for the past 20 years. It now sits at the heart of Zambrero, where for every burrito or bowl purchased at any of its restaurants, a nutritious meal is sent to someone in need in the developing world via Zambrero’s distribution partner, Rise Against Hunger℠. The combination of delicious freshly prepared food and giving back is why Zambrero call themselves Feel Good Mex.

Zambrero serves a modern take on Mexican favourites with a focus on fresh ingredients, specially crafted marinades and flavour-packed sauces for customers to customise to their own taste. Famous for its burritos and bowls, Zambrero also offers tacos, nachos and quesadillas, with slow cooked meat fillings, as well as vegetarian and vegan menu options.

Emily Teh, CEO of Zambrero UK, said: “We are thrilled to have reached this momentous milestone of 100 million meals donated through our Plate 4 Plate initiative. Our ethos of giving back is at the heart of the Zambrero brand, where our mission is to help end world hunger.  To celebrate this milestone and to thank our customers for supporting us with our mission, we’re giving away 100,000 free burritos across the world. We can’t wait to celebrate with our customers and spread our Feel Good Mex message across the UK.”

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  1. Tesco customers thanked for generous Winter Food Collection support as 1.9 million meals donated
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