Brits are planning on ending 2023 on a Christmas dinner high by splashing out on their favourite festive food, new research reveals.
Over half of the nation (55%) say that their favourite thing about the festivities is the food and drink and while savvy Brits are looking to spend smart this Christmas, they aren’t willing to let a tough year end without a bang.
The research, by The Jolly Hog, reveals that overall, 64% are looking to spend more on festive food this year compared to 2022 and that savvy shoppers are planning on spending less on things like alcohol (21%) and the traditional turkey (19%), so they can spend a little more on upgrading tasty treats like pigs in blankets, stuffing, roasted ham, Christmas pudding and cranberry sauce.
Olly Kohn, co-founder of The Jolly Hog, commented: “Shoppers have told us that they plan on ending the year on a high while still being super savvy on their Christmas food shop. For many of us the challenges of 2023 aren’t going anywhere, but we’re seeing Christmas lunch as a time to treat our families to a few treats here and there.
“We all know how excited we get for the biggest meal of the year, so it’s unsurprising that when it comes to firm festive favourites like pigs in blankets, cranberry sauce and mince pies, we’re not willing to compromise on taste and quality by spending a little more to upgrade to the best.”
Christmas upgrades:
Pigs in blankets
- Pigs In Blankets, Sainsbury’s £3.25 for 12
- The Jolly Hog Pigs in Blankets with Black Treacle Streaky Bacon, Sainsbury’s £4 for 10
- Loaded Pigs In Blankets, Sainsbury’s £4.25
Christmas ham
- Gammon Joint, Ocado £525 for 750g (typically)
- The Jolly Hog Smoked Black Treacle Cured Gammon Joint, Ocado £9.63 for 875g (typically)
- Dukes Hill British Outdoor Bred Muscovado Sugar Gammon Joint, Ocado £22 for 1kg
Cranberry sauce
- Tesco Cranberry Sauce, Tesco 69p for 200g
- Ocean Spray Smooth Cranberry Sauce, Tesco £1.75 for 250g
- Tesco Finest Cranberry Sauce, Tesco £1.80 220g
Mince pies
- Mince Pies, Morrisons £1.45 for 6
- Mr Kipling Deep Filled Mince Pies, Morrisons £2.25 for 6
- Morrisons The Best Cherry Bakewell Mince Pies, Morrisons £2.50 for 4
The Jolly Hog range is Great Taste Award winning and RSPCA assured meaning all meat adheres to the RSPCA’s high welfare standard. The entire The Jolly Hog product range is produced in the UK using outdoor bred, British pork and The Jolly Hog is also B Corp certified, the first meat producer in the UK to achieve the certification.
