Mars Food UK and Mars Wrigley UK have today announced two new changes to the businesses’ leadership teams. Effective 1 May 2023, Matt Boulter will be appointed to sales director of Mars Wrigley UK, as current Sales Director Nick Reade joins Mars Food UK as general manager.
Reade joined Mars Wrigley UK in 2015 as channel director before being appointed Sales Director in 2019. Under his leadership, the business transformed its supplier relationship management and customer engagement capability. In his new role as Mars Food UK general manager, Reade will report directly to Dave Dusangh, general manager, Mars Food Europe.
Speaking of Reade’s appointment, Dusangh said: ‘Nick is a purposeful leader with a great track record of driving quality category growth through mutual partnerships and I look forward to seeing him bring his cross-functional experience to Mars Food UK as we continue on our journey to drive category value through our consumer favourite brands whilst making a positive impact on the world.’
Reade joins Mars Food UK at an important time with recent exciting innovation launches including Ben’s Plant Powered and Ben’s Original One Pan Creations. The business also continues to invest in its purpose, with a long-standing partnership with the Trussell Trust and recent announcement of the first recipients of its Ben’s Original Seat at the Table Fund which aims to advance diversity in the food industry by addressing racial inequality in access to opportunities.
As Reade moves to Mars Food UK, Matt Boulter has been appointed Mars Wrigley UK dales firector. Boulter’s career at Mars has spanned 17 years, both in the UK and internationally, seeing him deliver in roles across manufacturing, commercial, marketing, category and sales and most recently as UK Market Strategy and Operations Planning Director. In his new role as dales firector, Boulter will report to Adam Grant, general manager, Mars Wrigley UK.
Grant said: ‘With the length and breadth of experience Matt has in our business, he is the right person to take the helm of our Sales function. Matt has played a key role in defining our strategic choices across the business for almost two-decades and he brings a brilliant international perspective and passion for building teams united behind a clear purpose.’
This appointment comes at an exciting time for Mars Wrigley and its brands, with Galaxy recently committing to help one million people including women, their families and their communities thrive by 2030 and M&M’S challenging stereotypes in film and boosting inclusivity through its ‘Films You Want To See’ platform. This summer will also see new product development within the Extra Refreshers gum portfolio and Skittles range.
