Pollen + Grace, the founding brand of healthy food-to-go in grocery retail, has unveiled a BRAND-
NEW wrap range, bolstering its vibrant and disruptive food-to-go offering.
Truly healthy and truly on-the-go, the NEW Pollen + Grace wrap range is launching with two
delicious flavours, tapping into the most popular cuisines with innovative, chef-created recipes. With
Italian in the top favourite cuisines for 51% of Britons, closely followed by Mexican (13%) 1 Pollen +
Grace’s insight-driven innovation is designed to tap into this consumer appetite. Reflective of these
trends, the range includes the Italian Pesto + Roasted Veg Wrap and Mexican Chipotle Burrito
Wrap.
Launching with the Italian Pesto + Roasted Veg Wrap and Mexican Chipotle Burrito Wrap in Co-Op,
WHSmith and Wholefoods stores nationwide from June, a third flavour, the Indian Chickpea Masala
Wrap, will follow elsewhere later this year with an exciting seasonal special also in the pipeline for
Christmastime.
With the wrap launch marking a key step toward their dynamic growth vision, Pollen + Grace’s bold
range extension plans are designed to make plant-based, nutritious, and delicious meals more
accessible to consumers, with ambitious annual revenue plans to double in size.
Empowering people to eat better since its launch in 2015, the female-founded business continues to
build its presence as a supermarket staple, expanding its range of feel-good meals backed by
doctors, nutritionists, and chefs as it continues to innovate across the food-to-go category and
beyond. The addition of wraps to the delicious plant-based range will enable even more consumers
able to enjoy Pollen + Grace’s delicious offerings whenever they need a tasty and nutritious hit.
With Pollen + Grace co-founder, Stephanie Kingston, having used her years of experience as a chef
to develop the brand’s original recipes, combining exciting flavours with the quality nutrition of
nature, the brand has always had both great taste and natural nutrition at its heart. Delivering
delicious grab-and-go convenience, the new wraps reflect this ethos, staying true to the brand’s
commitment to never compromise on great taste and flavour, whilst also providing natural nutrition
you can trust.
Stephanie Kingston and Kristina Komlosiova, the founders of Pollen + Grace, say: “It’s been a brilliant
year for us so far at Pollen + Grace, and we’re delighted to be continuing our trajectory of growth
and innovation with the launch of our new wrap range. Our mission has always been to help people
eat better. And by better we mean a few things; we mean healthier – food that is genuinely better
for you and will make you feel good. But we also mean better taste, better quality, better
ingredients, better processes, better post-meal satisfaction and ultimately better for the planet. By
launching our new wrap range, which offers true convenience and on-the-go appeal, we hope to see
even more people enjoying real food, real nutrition and super fresh, quality ingredients. With further
exciting innovation in the pipeline for this year, this is just the beginning for what 2023 has in store
for Pollen + Grace. Watch this space!”
As the beacon brand for plant-based nutrition in the food-to-go bay, the wrap launch follows on
from the brand’s recent vibrant makeover for its tasty range of fresh, all-natural salad bowls, with
the expanding range catering toward the 25% of shoppers saying they would like to see more plant-
based food-to-go options 2 . What’s more, with 86% of shoppers trying to improve their diets 3 , the
vibrant wraps deliver fresh combinations with the taste and quality that consumers have been crying
out for in plant-based food-to-go, with all natural, 100% plant-based, chef-created recipes.
Reflective of the brand’s commitment to superior nutrition, the innovative use of tortilla wraps
made with natural ingredients and packed will plants, delivers flavour, protein, and fibre, helping
people eat better on the go. With 52% of people globally wanting to increase their fibre
consumption 4 , the consumer appetite for protein-packed options showing no sign of abating, and
health being the highest reported driver for most consumers choosing plant-based products over
their conventional counterparts 5 , this presents a healthy sales opportunity for retailers.
Tapping into the vibrancy and freshness of summer eating whilst driving visibility, consumer trial and
brand awareness, the wrap launch is being supported by strong marketing investment, including
POS, PR, sampling, promotions, and social media support.
The new Pollen + Grace Wraps will roll out in Co-Op, WHSmith and Wholefoods stores nationwide
from June 2023, RRP £4.25.
