Majestic, the UK’s largest specialist wine retailer, has joined forces with Uber Eats to accelerate its on-demand delivery ambitions.
Majestic customers can now order from hundreds of the retailer’s award-winning wines through the Uber Eats app, for delivery to their homes within as little as 20 minutes. The partnership has launched today from an initial eight Majestic stores (Birmingham, Brighton, Cambridge, Clapham, Esher, Notting Hill, St John’s Wood and Westbury-on-Trym) and will roll out to a total of 177 stores by the end of October.
Under the terms of the partnership, Majestic will be Uber Eats’ headline partner for drinks, meaning it will permanently feature at the top of the alcohol section of the app. Whether customers are running dry at a dinner party, or want a bottle to share on a Friday night, Majestic and Uber Eats will have them covered with on-demand delivery.
Using Uber Eats’ advanced technology, customers will be able to shop Majestic’s core wine proposition across key categories including Champagne, Sparkling, Bordeaux, Loire, Italy, Australia and New Zealand. Majestic will sell its own-brand Chosen By Majestic and Definition ranges through Uber Eats, as well as products from household names including Bollinger, Cattier and Taittinger, plus its growing beers and spirits proposition.
The new partnership comes as Majestic seeks to build on the online growth it has experienced since the Covid-19 pandemic, and capitalise on the growing shift from its customers towards seeking local delivery solutions. Majestic’s ecommerce sales accounted for more than 20% of retail revenues in 2022/23, buoyed by the growing popularity of its Shop Local proposition. The service allows customers to shop the stock available at their local store, in real time, for free collection within four hours or next-day home delivery via its dedicated fleet of over 200 vans.
Majestic chief operating officer Rob Cooke said: “Our mission at Majestic is to help people discover and buy wines, beers and spirits they will love, and this partnership with Uber Eats will allow us to deliver to even more households whenever they need us.
“We know that our online customers value the flexibility of shopping the stock available at their local stores in real time – now they have the added convenience of being able to get our award-winning wines delivered to their doorsteps in as little as 20 minutes. It’s a combination we know our customers will love and we are looking forward to rolling out the partnership with Uber Eats across the UK.”
Alex Troughton, head of commerce at Uber Eats, said: “We are delighted that Majestic are joining the Uber Eats platform. This new partnership is all part of our commitment to ensuring our customers are able to get anything, anytime, at the touch of a button. So whether you are stocking up on summer wine for a BBQ, or ordering something special for a night at home, shoppers will be able to get their hands on Majestic’s amazing range of drinks from store to door in as little as 20 minutes. It’s all about combining the benefits of tech, convenience and speed to offer the best choice.”
