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Home Retail News Products

New kids range from Biotiful: with less sugar than any kids’ gut health dairy product

by Fiona Briggs
August 23, 2023
in Retailer News
Reading Time: 2 mins read

The UK’s number 1 Kefir brand, Biotful Gut Health, has announced the launch of a range of delicious new Kids Kefir products. This innovative Kefir Drinks range is a clear testament to Biotiful Gut Health’s ongoing commitment to meeting the Gut Health needs of families everywhere.

Developed by the pioneers of Kefir products in the UK, the brand-new range will feature two flavours; Strawberry & Banana and Peach & Pineapple. The kids’ range will launch initially into ASDA stores and Ocado, RRP of £2.00 for 4x 100ml pack.

At a time when children’s health is high on the news agenda, the team at Biotiful Gut Health have created a range of products packed with good bacteria, no added sugar; calcium, and all-natural ingredients, all of which support Gut Health, immunity and promote strong teeth and bones*.

Speaking of the launch, CEO and founder of Biotiful Gut Health, Natasha Bowes, said: “My inspiration for starting Biotiful has always been driven by the desire to create something truly nutritious (and delicious!) for my own family. That ambition makes this launch even more exciting! Kefir is such a balanced and comprehensive product that can be consumed at any time of the day. I am so proud that from today, Biotiful Gut Health will make children’s breakfasts, snack times and lunchboxes healthier and tastier.”

For over a decade, Biotiful Gut Health has been perfecting Kefir Drinks based on a 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they secured over 70% market share with their Kefir Drinks before expanding into Kefir Yogurts. Now, this journey has contributed to a growing Kefir category, valued at nearly £100 million today.

*Biotiful Kefir is a source of Vitamin D which supports immune function, Vitamin B12 which supports energy-yielding metabolism, and calcium for normal bone growth in children

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