September marks the beginning of the biggest out of home campaign (so far!) for the UK’s leading Kefir brand, Biotiful Gut Health. Their Gut Health Made Tasty campaign will put delicious Kefir firmly on the map. With 75% of consumers proactively looking to improve their digestive health, and a staggering 74% of the population recognising the significance of gut health, Biotiful are clearly speaking to a captive audience.
The campaign, which will run in September and October, will be activated across London and the South East, along with sampling activities at key transport hubs. The aim is to target consumers who may have gut health issues or those who are aware of their gut health but don’t realise how easy it is to support it daily by consuming Biotiful Kefir.
CEO and founder of Biotiful Gut Health, Natasha Bowes said: “Our goal at Biotiful is to show everyone how easy and delicious it can be to support their gut health daily. This Out of Home campaign is a real milestone for the brand, it aims to take our messaging beyond our existing (very loyal) audience, to those who do not yet know they need Biotiful in their fridge! We look forward to bringing Biotiful Gut Health to Londoners this month.”
For over a decade, Biotiful Gut Health has been perfecting Kefir Drinks based on a 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they secured over 70% market share with their Kefir Drinks before expanding into Kefir Yogurts. Now, this journey has contributed to a growing Kefir category, valued at nearly £100 million today.
Biotiful Gut Health boasts an extensive range that meets the needs of people across the UK, including; Kefir Drinks, Kefir Yogurts, Kefir Protein, Plant-based Kefir, and the most recent launch, a dedicated Kids Kefir range. The choice of formats and flavours means Biotiful can cater to an array of tastes and needs. This, along with the taste and quality of the products, has made them the UK’s number 1 kefir brand.
