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Swedish fashion house Chimi unveils FW 2023 collection, Dagg, celebrating agricultural aesthetics and Sweden’s rustic heritage

Sweden’s Chimi unveils its FW 2023 collection at its Le Marais store, with an installation inspired by rural life and natural beauty

by Fiona Briggs
September 27, 2023
in Products
Reading Time: 3 mins read

Swedish fashion house Chimi today unveils its FW 2023 collection at an installation within its store in Le Marais, Paris. Mist-imbued architecture and living walls of flowers and foliage reflect the agricultural heritage and futuristic rusticity that imbue the new collection, which is named Dagg – or ‘dew’ in Swedish.

The collection

Dagg, Chimi’s FW 2023 collection, is inspired by the parallels between both the aesthetics and agricultural heritage of Sweden and Japan. Both cultures share a deep affinity with and appreciation for the natural world, which gave rise to the collection’s title: ‘Dagg’ (the Swedish word for ‘dew’). Artist Fujiko Nakaya’s experimentation with mist as a medium was another inspiration for the collection.

Campaign images of the collection, shot by Arnaud Lajeunie and styled by Georgia Pendlebury, can be found here alongside the full lookbook and product images.

The collection pays homage to agricultural workwear, whilst incorporating Chimi’s signature modernist twist. Each garment is made of durable materials with a timeless and minimalistic aesthetic.

With 35 SKUs, the collection’s apparel will include jackets, knitwear, dresses, long sleeves, bottoms, T-shirts, hoodies. Chimi will release a limited edition eyewear drop, tailor-made to complement the ready-to-wear range. Secateurs crafted by Japanese artisans at Niwaki, axes made from recycled Chimi byproducts and created by steelsmiths in northern Sweden, and lantern-speakers by the brand Transparent Speaker, complete the collection.

Garments will be exclusively available at Chimi’s monobrand stores in Paris, Stockholm, and Gothenburg and via its online store.

Chimi’s creative director and co-founder Charlie Lindström, comments: “When in Japan, I was struck by how Japanese minimalism, precision and utility mirrors Swedish design; as well as how Japan’s agricultural heritage remains so influential today, just as in my own society. This was the inspiration for Dagg. In Sweden, we cherish ‘Allemansrätten’, the right of all people to roam on wild land. A deep-rooted appreciation for nature is likewise entrenched in Japanese culture. I wanted the collection, including the setting for its debut, to evoke the unique joy of the garden, and how gardens provide a link to agriculture and the natural world.”

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