To mark the launch, LFC and adidas are releasing a 3-part campaign film inspired by the golden era of 90s football culture. Set inside a retro sports store named Fowler’s Sports, the campaign stars club legends Robbie Fowler and Steve McManaman alongside players from past and present – including Virgil van Dijk, Jeremie Frimpong, Florian Wirtz, Mia Enderby and Grace Fisk. It brings together different eras of the club in a nostalgic tribute to a time when football kits became cultural icons beyond the pitch. All three episodes will be available today on LFC’s YouTube channel.At the heart of the Bringback range is a reissue of the club’s iconic 1995/96 away shirt, reconnecting supporters with one of the most recognisable designs in the club’s history. The collection is supported by a full archive-inspired training wear offering, including classic silhouettes such as shorts, a sweatshirt, drill top, drill pants and T-shirt.
Each piece returns in the unmistakable green, black and white colour palette synonymous with the era, while heritage details including the original Liverpool FC crest from the 1995/96 season, Carlsberg sponsor and bold adidas branding complete the authentic 90s aesthetic.
Alongside the original design, the range also introduces a contemporary blackout version of the hero jersey, featuring a tonal crest, sponsor and adidas branding for a modern reinterpretation of the classic look. This is a limited-edition product available online and in select official club stores – Liverpool ONE, Anfield and Williamson Square in Liverpool and Ilac and Sword Pavilions in Ireland.
To celebrate the launch, the Liverpool ONE and Anfield stores will have DJ’s Nay Maxwell and Mo Stewart playing 90’s anthems on Friday March 13 between 10-4pm. The first 100 people to buy something from the new collection will receive a free Fowler’s Sports carrier bag with their purchase.
The full range is available to purchase now via our online store, in official LFC stores (UK and internationally) and via the LFC Store app.
Season Ticket Holders, All Red Full, Light and Junior members will receive a 10 per cent discount.
Worldwide shipping is available via UPS. Spend over £80 ($100) to get free delivery in the UK and selected countries.
