To celebrate the launch of the new Adidas Predator, Sports Direct have teamed up with Adidas to host a free football activation – The Predator Vault, in three of Sport Direct’s key flagship stores across the UK, giving lucky customers the chance to win a range of exciting prizes. The activation kicks off in Manchester on Tuesday 16th January, heads to Birmingham on Wednesday 17th January and finally lands in London on Thursday 18th and Friday 19th January.
The Predator is one of three boots in Adidas’s latest boot pack titled the Solar Energy Pack. Made up of a Predator boot, an X boot and a Copa boot, Solar Energy drops in Sports Direct stores and online exclusively on Tuesday 16th January – three days ahead of general release at other retailers on Friday 19th January.
The Predator Vault is a custom-built activation which will put customers’ shooting skills to the test. The Vault features a wall of Predator boots, which shoppers will be challenged to aim footballs at, activating lights and motion sensors, in order to win prizes. Consumers are given 60 seconds to activate all the lights on any row.
