The Perfume Shop celebrated scent-sational new addition of another new and improved experiential store at the Rushmere Shopping Centre, Rushmere. The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
Not only this, but the new store also marked the occasion with a bottle giveaway to the first 50 people who spent €60 across Friday 23rd February – Saturday 24th February. The bestsellers on the day of opening were Yves Saint Laurent Black Opium Over Red, Hugo Boss The Scent Elixir For Him and Mugler Alien.
The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing store to ensure sustainability is always at the forefront. With this, stores continue
to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with to control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
The opening was overseen by Nicola the store manager, who has worked for The Perfume Shop for over three years.
Nicola commented: “It was such a great day seeing our new and improved The Perfume Shop Rushmere be enjoyed by customers. We couldn’t wait to guide our customers through our wide selection of fragrances and find their new signature scent or a top up of their classic. We offer amazing services like personalised bottles and gift wrapping so make sure you visit The Perfume Shop Rushmere to find your perfect Mother’s Day present for Every Mum.”
One of the UK’s largest specialty retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for 30 years, serving those with a nose for great value.
The new store is located at The Perfume Shop, Unit 34, Rushmere Shopping Centre, 4 Central Way, Craigavon, Northern Ireland, BT64 1AA
