Sustainable, British underwear brand, Stripe & Stare has launched its first pop up in Selfridges, situated on the third floor in the Body Studio at the London store and will be live for the month of March.
To celebrate the exciting news of the pop-up Stripe & Stare has styled the space with a classic news cart in the brand’s classic peach colour. The cart is adorned with product, postcards, fibres that demonstrate how the knickers are made from trees and a company newspaper The Daily Brief filled with informative and playful articles on how to choose the best knicker shape for you, how many knickers should you own and what it means to the company to be a BCorp.
Following a long-standing relationship with Selfridges the pop will host a variety of new shapes and styles never stocked in Selfridges before such as the brands classic silky soft pyjamas, beautifully fitting bodies, fabric bras and an array of knicker shape including The Original Knicker, High Rise Knickers, Thongs, Brazilian, Hipsters and Unisex Boxers.
