Pomello, the UK’s hottest new apéritif, launched in late summer 2023, and made with blends of pomello and elderflower, has been awarded with four gold awards, including Country Winner for England in the Aperitif category, in the World Drink Awards 2024.
The 18% ABV spirit, best served as a spritz, is an unexpected yet effortless pairing of Swedish culture and LA lifestyle with the sophisticated flavours of pomello, a citrus fruit in the grapefruit family, which is grown in California and elderflower, a well-loved flower and flavour in Sweden. Born in Sweden. Raised in L.A. Pomello is made in the UK and a fusion of all of the countries in one bottle.
Each year, the World Drinks Awards celebrates the very best in the global drinks industry bringing together an eclectic range of products across a range of categories to the expert judging panel.
Pomello captivated the judges with its unique taste and chic design, earning accolades in the following categories:
- Country Winner – England – Aperitifs
- Gold for Taste
- Gold for Design – Bottle
- Gold for Design – New Launch
The judges were particularly impressed with the aperitif’s distinctive characteristics, providing the following taste notes: “Delicate elderflower aroma and pink hue. Pomello adds a playful balance of zesty and sweet notes with a dry, powdery sherbet finish. Versatile for cocktails like a Hugo or spritz.”
Founder Malin Spano comments “We are honoured to receive these awards during our first full spring summer season following a successful launch last year. We are delighted to cement our position in the UK market as we continue to expand and roll out internationally”.
Designed to be served as a spritz, the aperitif mixes perfectly with sparkling wine over mountains of ice and garnished with a wedge of fresh grapefruit. Created to be versatile and added to an array of cocktails beyond the Signature Pomello Spritz, the aperitif promises something for everyone tastebuds. From a ‘Pommy’s’ Margarita, Martini or a Sour, Pomello is a must have ingredient to curate an effortlessly cool and chic cocktail which looks great and tastes even better.
Pomello is now listed at multiple exclusive locations in the UK including The Birley Clubs, The Connaught, Claridge’s, 5 Hertford Street, Nico’s, Langan’s, Chucs Restaurants, Bacchanalia, Maison Estelle and Estelle Manor, Scott’s Richmond, The Twenty-Two, Hide, and across The Ivy Collection Restaurants. Pomello is also available to purchase from Hedonism, Selfridges and online at Pomello World.
