AliExpress, an international online retail marketplace under Alibaba International Digital Commerce Group, will give away over 1,000 UEFA EURO 2024™ match tickets along with amazing discounts during its promotional campaigns around the UEFA EURO 2024™ tournament – including its Choice Day and Summer Sales – infusing its shoppers’ experience with a vibrant cascade of excitement and summer festivities.
This announcement comes off the back of a series of exciting announcements by AliExpress, including its recent naming as the exclusive global e-commerce sponsor of UEFA EURO 2024™. AliExpress is investing millions of Euros in discounts and deals to engage shoppers and sports fans during the tournament, while elevating the user experience for its global consumer base.
Key highlights of AliExpress’ promotional campaigns around UEFA EURO 2024TM include:
· Choice Day and Summer Sales – AliExpress will host a Choice Day from June 1 to June 7 with the theme ‘Summer Carnival,’ followed by a Summer Sale from June 17 to June 23, offering up to 70% off on a wide range of products.
· ‘Shake & Win’ game for time-limited prizes – During the UEFA EURO 2024TM games from June 14 to July 14, all eligible AliExpress users just need to log on to the AliExpress app and shake their smartphone within 10 minutes after a goal is scored for the chance to win discounts of up to 50% on selected products. They will also stand a chance to win match tickets and discount coupons worth up to €500 (equivalent to about £425) each, and purchase selected items at €0.01 only.
· Fun quiz – From now to 23:59:59 PST on June 12, AliExpress users can take part in a fun quiz, featuring over 100 questions covering UEFA EURO, football knowledge and AliExpress trivia. Participants who successfully answer a minimum of three questions will qualify to earn points and be entered into AliExpress’ lucky prize draws. Prizes up for grabs include match tickets, official merchandise, and T-shirts. Further activities, such as a game for users to support their favourite team, are set to commence on June 13. Additional lucky draws are scheduled to take place on June 1-2 and June 17-18, with two more planned for July.
AliExpress Choice, the platform’s premium shopping service, provides free shipping for orders over £8 in the UK, with shipping times ranging from 5 to 12 days for most European countries, including France, Germany, Italy, Spain and the UK. Customers can also enjoy free returns on Choice products.
“As the exclusive global e-commerce sponsor of UEFA EURO 2024TM, we are thrilled to deliver an exceptional shopping experience to our customers, particularly those with a passion for football,” said Gary Topp, European Commercial Director, AliExpress. “The Choice Day and Summer Sales extend beyond fantastic discounts to include engaging with our community through entertaining, football-themed activities, all in anticipation of the upcoming exciting UEFA EURO 2024™ tournament.”
