Today, athletic and lifestyle brand Champion announces a two-month takeover, introducing ‘Champion Sports Bar at Harry Gordon’s’. Located on LG at Selfridges London, the sports bar launches as part of Sportopia, Selfridges’ celebration of sport this summer.
As a nod to Champion’s rich US heritage, the brand has transformed Harry Gordon’s Bar & Kitchen into a space designed to take customers through a journey of sports history and clothing archives, within a US sports bar-styled space.
Showcasing the rich sporting heritage of Champion, exclusive vintage pieces from Champion’s New York Archives, from as far back as 1940s and 1950s, will be on display at Champion Sports Bar for fans to take a look at and immerse themselves in the iconic sporting moments. With a history spanning over 100 years, Champion has notable sportswear innovations to its name ever since it came on the scene – from pioneering the first ever hoodie, masterminding the sports bra and engineering the innovative ‘reverse weave’ technology. Donned by iconic American sports teams and leagues, Champion’s heritage runs deep in the veins of athletics worldwide.
Customers are invited to enjoy live streaming of all the major sporting events this summer, cheering on their favourite team whilst enjoying classic ‘US sports bar’ cuisine. The menu includes classics from ‘The Champion Hot Dog’, ‘TouchDown Wings’, and ‘Three Pointer Shrimp Taco’, to the delightfully sweet ‘Oreo Boozy Milkshake’.
At the end of June, Champion opened a new Champion concession at Selfridges London as a permanent store that can be found in the Designer Studio on 3. Customers can shop the brand’s original Made in Japan and Made in the USA capsules alongside a range of collections before heading down to Champion Sports Bar to enjoy a bite to eat and drink.
Lorenzo Moretti, president EMEA at Champion, says: “We’re thrilled to take our partnership with Selfridges beyond our retail space on the third floor, to open the Champion Sports Bar at Harry Gordon’s as a space that encapsulates the heritage and history of our over 100-year-old brand.
“We’re looking forward to welcoming customers into the Champion Sports Bar over the next two months to enjoy this summer of sport with us, and enjoy a menu of American classics nodding to Champion’s involvement in historic US sporting moments.”
Open for customers to enjoy seven days a week, the Champion Sports Bar at Harry Gordon’s opens from 11.30am every day with food and drink served until 9pm from Monday to Thursday and Saturday, 9.30pm on Friday, and 6pm on Sunday.
Sports fans can make a reservation at the ‘Champion Sports Bar at Harry Gordon’s at https://www.selfridges.com/GB/
