Jam Shed, the 10th largest still wine brand in the UK, is gearing up for an exciting August as it unveils its latest, disruptive out-of-home campaign across London and Manchester. The vibrant initiative is designed to captivate consumers, drive trial and boost market presence during the key summer period – with an estimated reach of more than 18m individuals.
In true Jam Shed style, the brand is painting the town blue once more. From now until August 25th, London’s Shoreditch will host a striking custom-painted mural, featuring a unique, interactive boxed wine dispenser. This special build mimics the historic wine windows of Florence, but with a modern twist—dispensing Jam Shed Shiraz over ice directly from the mural. Passers-by can indulge in complimentary summer serve samples on-the-go, snap a picture with the memorable mural and immerse themselves in the refreshing and rich flavour profile of Jam Shed.
Alongside the above-the-line mural activation, Jam Shed’s bold creative will be showcased on digital road-side screens in the bustling cities of London and Manchester, and will also adorn buses throughout London, maximising exposure and presence across high-traffic areas. This activity will be further amplified by targeted influencer support, leveraging their reach to bolster the campaign’s impact and engage a wider audience.
Tom Smith, marketing director – Europe, said: “We’re beyond excited to roll out this summer’s splash of colour with our bold new out-of-home campaign! At Jam Shed, we’re all about blending fun with flavour and doing things differently, and this August we’re taking things up a notch. From our striking mural in Shoreditch, to eye-catching digital displays road-side and on buses cruising through London, we’re making sure our vibrant presence is felt across the cities.
“A sampling activation is the perfect way for us to build brand equity and showcase how Jam Shed stands out in the wine world. By offering consumers a taste of our rich Shiraz, we hope to demonstrate our distinctiveness and convert casual tastings into long-term brand affinity, ultimately taking us one step closer to converting the UK into a nation full of Shed Heads!”
