The Perfume Shop has celebrated the opening of a new and improved experiential store in the Overgate Centre, Dundee. The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
Not only this, but the new store also marked the occasion with a bottle giveaway to the first 15 people who spent £70 across Friday 2nd August – Saturday 3rd August. The bestsellers on the day of opening were Marc Jacobs Daisy Wild, Hugo Boss Bottled Night and Azzaro The Most Wanted Intense.
The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with to control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
The opening was overseen by Rose, store manager, who has worked for The Perfume Shop for over one year.
Rose commented: “We are delighted by the positive response to our new store in Overgate Centre. It’s been fantastic to watch customers appreciate personalised consultations and find their new favourite scents. We remain committed to providing outstanding service and ensuring that every visit is a memorable one for all fragrance lover.”
One of the UK’s largest specialty retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for 30 years, serving those with a nose for great value.
The new store is located at Unit L34 Overgate Centre, Dundee, Angus, DD1 1UF.
