The all-new Spring/Summer Kid’s collection injects a blast of energy and fun into the Boys and Girls collections. From the all-essential denim and athleisure, to cotton knitwear, outerwear and occasion wear, this eclectic selection of warm season must-haves paves the way for a season of bold coloring, playful designs and irresistible mini-me styles.
GIRL’S COLLECTION
Vintage Lens
In the first delivery of the season, GUESS takes us for a walk down memory lane with a bright and playful array of must-have essentials. Blending vintage-style knits, gingham, ribs, braids, smocked and gathered details, the key words this summer are “attention to detail” and “accessories”. Both functional and fashionable, this versatile and hardwearing range of denim, tees, shirts, shorts, summer dresses, jackets, footwear and outwear sweep through the ages with a unique modern twist. From gingham print coordinates and openwork knitwear to cherry graphics and allover microflower prints, every accent and piece has been sprinkled with an extra-special dash of timeless retro magic. All proposed in a delightful 2025 color palette of citrine & vintage limes, elegant pink, arctic wind, grated lemon, skin shadow, blue, and easy-to-wear neutrals for bright and breezy summer looks.
Grow Wild
The second delivery takes a walk on the wild side, fusing references from world culture, taking a cue from the Spring/Summer 2025Men’s and Women’s collections. Bursting with color play and lively details, this stylish range of summer essentials features a melting pot of suggestions, from artisanal-look garments and exclusive GUESS patterns to Sangallo patchwork, garment dyed Tencel and tropical prints, every garment exudes happy holiday vibes. Proposed in an exuberant color palette of tangerine sorbet, morning hale, light matcha, pink burst, wildberry jam, and flashes of infinity gold, this latest drop offers comfy, versatile looks that they’ll never want to take off.
Paradiso
Idyllic sun-soaked adventures await in this uber-colorful drop of athleisure, swimwear and summer dresses. From Hawaiian print lace and white sangallo to striped knitwear and functional outwear, the Spring/Summer collection is made for endless poolside fun and games. Super-soft cotton pants and tees, gingham check swimsuits, sporty stripes, and ombre-effect clothing, seasonal GUESS slogans and branding, add a grown-up finish to swimsuits and sportswear. All offered in an exciting color swatch of neutral milk, mint hint, bright green, dreamers pink, juicy pink and effortless neutrals, for a summer filled with endless color and signature style.
BOY’S COLLECTION
Sea Breeze
A flurry of refreshing spring/summer proposals await in this new drop of boy’s jeans, clothing and accessories. With a wink to the grown-up wardrobe, the new season ushers in a bright and breezy selection of both smart and casual shirts, pants, sweatshirts, tees, knitwear and on-trend coordinates. Linen, denim and cotton pieces get signature GUESS treatment with colorful stripes, exclusive Spring/Summer 2025 seaside-inspired prints, tie dye and color block accents. Meanwhile natural-tinted fabrics are given a zingy summery vibe with touches of zesty orange, saffron and blue.
Earth Connection
Tagging onto the Spring/Summer 2025 Men’s offering, the Earth Connection collection is all about fun and laidback sophistication. Inspired by a desire for freedom and connection with nature, the new season sees the GUESS boy step out in stylish denim, shirts, jeans, tees, jackets and knitwear designed for everyday outdoor adventures and functionality. Slick tailored jackets and pants exude a safari vibe, while fresh denim washes, indigo hues, checks and stripes add a bold, urban finish to functional out-and-about looks, with jacquard and garment dye fabrics strongly in the limelight. All presented in an eclectic and harmonious palette of easy-to-wear classic hues, offset by the new season’s fascinating swatch of atmosphere blue, melon slush, cloudy sky, seaside mist, muted stone, Pasadena stone, with flashes of Copacabana pineapple for added holiday energy.
Tropical Paradise
The epitome of holiday cool, the Tropical Paradise collection explodes in a riot of color, fabrics and seasonal suggestions. Geared for high-impact and summer attitude, this selection of sweatshirts, knitwear, jackets, denim, short sets, shirts and coats get a Miami Beach touch with statement tropical prints in vivid color combinations. Garment dyed jersey, knitwear with lively motifs and light cotton with exclusive GUESS patches and accents also feature, adding a signature finish to everyday looks and coordinates. A blend of hardwearing, casual and smart pieces they’ll love, offered in a playful 2025 color palette of mossy green, organic orange, tart yellow, spicy red, jade mint and satured mint.
HIGHLIGHTS
Colors: For her: citrine lime, vintage lime, elegant pink, arctic wind, grated lemon, skin shadow, secret blue, tangerine sorbet, morning hale, light matcha, pink burst, wildberry jam, infinity gold, neutral milk, mint hint, bright green, dreamers pink, juicy pink, pure white cream white, muted stone, vanilla blush, sand grain, foamy taupe, summer clay, silk taupe, jet black. For him: pure white, jet black, pasadena stone, smart blue, mountain honey, frosted blue* (*newborn only), general brown, hazel wood, olive morning, dolphin grey, elite grey, silk blue, green canteen, mossy green, hunter green, steel ball, jet black, gloamin, chocolate brownie, desert green, seaside mist, magnetic, smart blue, airway blue, chili red, grape violet, vino, neutral sand, impact grey, mountain honey, walnut shell, bark brown, army olive, saffron tea, organic orange, muted stone, atmosphere blue, melon slush, cloudy sky, copacabana pineapple, organic orange, tart yellow, spicy red, jade mint, satured mint.
Prints: For her: cherry graphics, allover microflower, tropical, hawaii, For him: tropical, [add names]
Fabrics: For her: chiffon, garment dye gauze, cotton knit fabric, Sangallo, linen, Sangallo patchwork, Tencel, lace, cotton, denim [add names] For him: cotton, denim, jacquard, linen, jersey, linen
