Co-op has unveiled its Christmas product range for 2024, doubling the amount of premium party food on offer and the inclusion of air fryer cooking instructions on all party food packaging.
Nicole Tallant, head of Co-op brand said: “We know shoppers are likely to lean towards smaller and more frequent gatherings again this year whilst reaching for premium own label products to make festive dining at home feel even more special. This is why we’ve focused on delivering innovation and increasing the breadth of the range, with a strong emphasis that you don’t have to compromise on quality when shopping in convenience stores this Christmas.
“We’ve doubled our premium party food range this year, catering to the rise in smaller more frequent festive gatherings and allowing busy hosts to impress with ease. With air fryer guidance on all party food packaging and an expanded selection of charcuterie and cheeses for grazing, minimal prep time is needed to enjoy a seasonal spread. And for those looking for something a little unique, our festive ‘hog roast’ pizza is a star addition to our Irresistible pizza lineup for the festive period.”
Other key highlights in Co-op’s Christmas 2024 range:
- In the food-to-go category, Co-op is launching a first-to-market steak wrap with a gravy pot dip, alongside quality improvements to its sandwich lineup which includes the introduction of ‘umami’ bacon across the range which adds a distinct savoury flavour to each bite. This year, Co-op is partnering with Children’s Charity, Barnardo’s, with an aim to raise £5m to support positive futures for 750,000 young people across the UK. £50,000 from the sales of the Christmas sandwich range will be donated to Barnardo’s as part of the partnership.
- Co-op’s protein range taps into key festive flavour trends such as truffle, maple, and festive spices, while the retailer has also reintroduced a hot eat dessert option and expanded confectionery lines – perfect for gifting during the festive season.
- Across bakery and snacking, the Co-op is bringing back its award-winning favourites including the Irresistible Turkey Tikka Masala Crisps and Irresistible Mince Pies, as well as innovative NPD which sees delicious Camembert flavoured crisps and blood orange flavoured mince pies launching, putting a spin on the traditional pie.
- And for those last-minute needs, Co-op’s shelves will be fully stocked with all the Christmas essentials, ensuring a seamless shopping experience for all and enabling members and customers to easily elevate their festive celebrations, all while maintaining Co-op’s great quality, taste, and values.
