Brits no longer need to panic when they’re caught out without their favourite scent, thanks to a new limited-edition service from Deliveroo and The Perfume Shop, that will deliver an emergency spritz of fragrance when in desperate need.
Eau De-Liveroo x The Perfume Shop, launched to mark the arrival of The Perfume Shop on the Deliveroo app across the UK, comes as research reveals half (47%) of Brits have forgotten to wear or pack their perfume when heading out, leaving them feeling annoyed (24%), unprepared (18%).
When asked which moments most often require a confidence boosting mist, the nation confessed that during a night out (34%), preparing for a date (30%) or heading to a job interview (22%) top the list of occasions where they hate to be caught short. So frustrating is forgetting perfume that nearly one in 10 people have even cancelled or rescheduled their plans as a result.
Perfume has become such a key part of our daily routine that seven in 10 (74%) wear it regularly, with millennials saying their fragrance (37%) is the most essential item to grab when heading out the front door after their phone (68%), keys (53%) and wallet (47%). When asked why fragrance is such a necessity, half of Brits say it leaves them feeling fresh (50%), confident (41%) and attractive (29%), and for nearly half (45%) of Gen Z and millennials, being complimented on their fragrance is the best physical compliment they can receive.
Available in London (23rd October), Manchester, (24th October) and Bristol (25th October), Eau De-Liveroo x The Perfume Shop can be booked by simply messaging 07881130168 on WhatsApp. A dedicated driver, wearing a tailor-made delivery bag in the form of a giant perfume bottle, will be ready and waiting in each city to save locals in a sticky situation. After receiving a request, the ‘Eau De-Liveroo Rider’ will scoot to the rescue in as little as 15 minutes, offering customers a 5ml sample from a choice of ten best-selling perfumes to spray and take away, for free, including Prada Paradoxe, Mugler Alien, Montblanc Explorer, and Hugo Boss Bottled.
The arrival of the service should also come as welcome news to the two in five (39%) Brits who find it hard to access perfume spontaneously without spending a fortune on a new bottle.
Arabella Jenkins from Deliveroo adds: “At Deliveroo, we understand that in our customers’ busy day-to-day lives, convenience is key, so we’re proud to partner with The Perfume Shop to give the nation a chance to have a spritz of their favourite scent in the moments when they need it most. It’s not fun realising you’ve left your trusty fragrance at home when you’re on your way to an important event, but hopefully our new service will ensure you arrive feeling fresh and fabulous.”
Gill Smith, Managing Director at The Perfume Shop comments: “It’s an exciting time for The Perfume Shop to be launching on Deliveroo, giving customers over 1,000 fragrances to choose from – be it a gift for yourself or for others, look no further than The Perfume Shop on Deliveroo for all your same-day perfume needs.”
The research also revealed that the most popular perfume scent in the UK is floral (38%), but when it comes to what Brits find attractive on others, an amber fragrance (which typically has notes of jasmine, sandalwood, amber, patchouli, musk, vanilla, cloves and cinnamon) takes the top spot (29%).
Deliveroo and The Perfume Shop have rolled out a national partnership with 21 stores now available on the Deliveroo app, offering over 1,000 different products, available at the touch of a button.
And customers who aren’t able to order the free service won’t miss out, as Deliveroo is offering a 20% discount (up to £10 off) with the code SPRITZ20 when you spend £20 at The Perfume Shop until 31st October 2024.
