Today Deliveroo and wilko announce the extension of their partnership after the successful launch of the popular home and garden retailer on Deliveroo Shopping just six months ago.
Originally launching on the app in 10 wilko hub locations (Edinburgh, Bristol, Nottingham, Bournemouth, Eccles, Manchester, Bedford, Harlow, Plymouth and Leeds) with 3000 products on offer, wilko is now set to expand to an impressive 212 locations offering over 14,000 products to consumers around the country.
Customers across the UK, in places such as London, Newcastle, York, Edinburgh, Cardiff, Glasgow and Derby, will now also have access to on-demand delivery of wilko products. What’s more is that these products will be price matched to in-store prices, so customers can be sure they’re getting great value when shopping for wilko products on Deliveroo.
Available products span garden, home, kitchen, DIY, cleaning, petcare and storage and can all be delivered directly to customers’ doors in as little as 25 minutes. In the first six months of the partnership Deliveroo saw high demand from customers for the retailer’s paint, decorative lights, screw drivers, phone chargers and duct tape, with customers leveraging wilko products to aid at-home renovations, celebrate the festive period and top up on daily essentials.
Suzy McClintock, VP of New Verticals at Deliveroo said: “I’m thrilled that we’ve been able to expand our partnership with wilko nationwide so quickly. Launching over 200 new locations and thousands of new products fully price matched to in store, means together we’re benefiting consumers across the UK with incredible value and unbeatable convenience.
“It’s exciting to see these new areas of expansion take root for Deliveroo in 2025 as we continue to grow our retail offering.”
Alex Simpkin, Group CEO of CDS Superstores, trading as wilko, The Range and Homebase said: “It’s fantastic to expand our partnership with Deliveroo and make sure that wilko is accessible to as many households as possible. The brand has a loyal customer following and we’re thrilled that we’re able to reach more shoppers via the app, ensuring that people can get their hands on all the great things you expect to see from wilko in just 25 minutes!”
The expansion of the partnership comes as Deliveroo continues to scale its non-food offering, Deliveroo Shopping, catering to increasing customer demand for quick access to retail products.
Since its launch in November 2013, Deliveroo has welcomed major high street brands including Boots, B&Q, The Perfume Shop, Accessorize, NotOnTheHighStreet, and Ann Summers onto the platform, alongside thousands of independent retailers.
