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Chipotle and Strava fuel London runners with free meals to kick off 2025

by Fiona Briggs
January 2, 2025
in Retailer News
Reading Time: 3 mins read

Chipotle Mexican Grill UK, the fast-casual restaurant chain that serves burritos, bowls, tacos, quesadillas, and salads today announced a partnership with Strava. The app for active people with more than 135 million users in more than 190 countries, as well as Chipotle, are encouraging and rewarding healthy habits with healthy meals this year.

Chipotle is launching its first-ever international Strava challenge for participants to compete to win free Lifestyle Bowls for a year, plus free Chipotle for their city. Details below:

  • The initiative connects Chipotle’s running community across 25 cities in Europe and North America, including London
  • The “Chipotle Segment” in London is located at 101-103 Baker St, London W1U 6LN. Starting today until 31st January. See all locations here 
  • Fans in London will have the opportunity to compete for Local Legend Status (LCL), an award for the individual who completes the segment the most times. Chipotle will reward the Local Legend in London with free Chipotle Lifestyle Bowls for a year1

“Our nourishing, real food is quickly becoming a go-to training meal for athletes across all levels in London,” said Anat Davidzon, managing director, international for Chipotle. “After launching with Strava in the U.S. in 2024, we saw a passionate response from our fans in the UK requesting to bring the competition here.”

As well as this, Chipotle is celebrating 2025 with seven new Lifestyle Bowls, as well as a new Supergreens Salad Mix. Chipotle’s Lifestyle Bowls are chef-curated meals designed to make healthy habits convenient and delicious when ordering on the Chipotle UK app and Chipotle.co.uk. Starting tomorrow, Chipotle will feature an entirely new menu of nourishing bowls for every lifestyle, including keto, paleo, gluten free, grain free, vegan, and vegetarian.

Chipotle has also innovated its menu with Supergreens salad mix. Made of hand-cut romaine, antioxidant-rich baby kale and crisp baby spinach, Supergreens will replace the existing romaine-only salad base permanently starting tomorrow.

“Our nourishing, real food is quickly becoming a go-to training meal for athletes across all levels in London,” said Anat Davidzon, Managing Director, International for Chipotle. “After launching with Strava in the U.S. in 2024, we saw a passionate response from our fans in the UK requesting to bring the competition here.”

The 2025 Lifestyle Bowl Lineup:

  • Balanced Macros Bowl: Light White Rice, Black Beans, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine Lettuce
  • Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
  • Wholesome Bowl (Whole30® compatible): Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac
  • Keto Salad Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, Cheese
  • High Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
  • Plant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
  • Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream
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