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Growing demand for nicotine-free vapes, Vape Superstore data shows

by Fiona Briggs
March 24, 2025
in Retailer News
Reading Time: 4 mins read

Vape Superstore, a leading vape retailer, has observed a significant shift in consumer habits, with a growing appetite for nicotine-free vaping options:

  • Vape Superstore recorded a 46% increase in sales of 10ml nicotine-free e-liquids over the last six months.

  • Google search volumes for some leading nicotine-free vapes increased by 75% over the last three months.

This increase in demand for nicotine-free alternatives indicates a rising trend among vapers looking to reduce or eliminate nicotine consumption.

The growing demand for nicotine-free vaping

Many vapers are actively looking to cut down their nicotine intake while still enjoying the flavours and rituals of vaping. With growing awareness of the potential benefits of reducing nicotine dependence, more consumers are opting for 0mg e-liquids and disposables as part of their lifestyle choices.

Nicotine-free vapes also appeal to social vapers who enjoy the sensory experience of vaping without the addictive properties of nicotine. This shift is being driven by both seasoned vapers transitioning away from nicotine and newcomers who are seeking a smoke-free alternative without the reliance on nicotine.

Are Nicotine-Free Vapes Better for You?

Switching to vaping removes the majority of the harm received from tobacco smoke. Whilst nicotine is not carcinogenic, eliminating it can improve mood and sleep, and users will no longer be dependent on something.

The benefits of nicotine-free vaping

Switching to nicotine-free vapes offers several advantages, including:

  • Reduced Dependency – Eliminating nicotine removes the risk of addiction while still allowing vapers to enjoy their preferred flavours and devices.

  • Greater Flexibility – Nicotine-free vapes can be used more casually, making them an appealing option for social settings.

  • Smoother Vaping Experience – Without nicotine, e-liquids often provide a smoother inhale and less throat hit, which can be preferable for some users.

How to transition to nicotine-free vapes

For those considering making the switch to nicotine-free vaping, there are a few simple steps to ease the transition:

  • Step 1: Gradually reduce your nicotine strength from 20mg all the way down to a 3mg nicotine strength using premixed vape juice bottles.

  • Step 2: Use shortfills and nic shots to lower the strength even further to 1.5mg and lower.

  • Step 3: When you feel ready, switch to zero nicotine e-liquid.

  • Step 4: If your cravings are still too strong, then go back to Step 2.

Imagine you are climbing Mt Everest, 0mg is your goal or summit. Every few hundred metres, you have to stop to rest and acclimatise. Take your time with each lower strength until you feel comfortable moving lower.

Vape Superstore - Retailer News

Nicotine-free vaping can represent the final stage in your journey from quitting smoking to stopping nicotine use entirely.

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This rising trend of nicotine-free vaping highlights a broader shift in consumer preferences towards healthier and more mindful vaping habits.

Commenting on the findings, David Phillips from Vape Superstore said:

“The significant increase in sales of nicotine-free e-liquids and the surge in online searches for these products reflect a clear shift in consumer preferences. More vapers are seeking to enjoy the sensory experience of vaping without nicotine, indicating a move towards healthier lifestyle choices.”

“The data shows that more consumers are taking control of their vaping habits, whether it’s to reduce dependence on nicotine or simply enjoy vaping without it. At Vape Superstore, we’re seeing a strong shift towards 0mg options, and we expect this trend to continue as awareness around nicotine-free alternatives grows.”

“With the upcoming disposable vape ban in the UK, we anticipate even more vapers will explore nicotine-free options as they reconsider their vaping habits. Many disposable users may transition to refillable devices and e-liquids, and we’re already seeing increased interest in 0mg alternatives as part of this shift.”

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