4Sale, Kuwait’s leading online classifieds platform, is proud to announce significant growth across multiple business lines in 2024, reflecting its continued expansion and market leadership.
Free listings surged by 20% year-over-year, while office listings saw an impressive 34% increase. Revenue growth remained strong, with paid transactions rising by 7% and credit usage increasing by 9%. Notably, revenues from office listings grew by 61% YoY, underscoring the platform’s growing appeal and effectiveness in the market.
Strengthening automotive sector market leadership
The automotive sector remains one of 4Sale’s largest and fastest-growing verticals – with a major role in the company’s heritage. In 2024, 4Sale launched its new cars category, transforming the platform into a one-stop destination for car shopping. Last year, used car listings on 4Sale’s platform increased by 7%.
4Sale expanded its automotive partnership network by integrating prestigious used car dealerships—that offer customers brands such as BMW, Land Rover, Peugeot, and Hyundai—into its ecosystem in Kuwait. Additionally, it secured strategic partnerships with multiple used car showrooms, further strengthening its market presence.
These partnerships reinforce 4Sale’s commitment to enhancing the car-buying experience and further cementing its leadership.
Strengthening the team with key leadership appointments
In 2024, 4Sale announced several key leadership appointments:
- Khaled Gomaa as Chief Technology Officer;
- Fadila El Badry as Chief Marketing Officer; and
- Mohamad Salah Khouzam as Chief Operations Officer
In line with the company’s philosophy to pursue best-in-class operations and talent, the appointments are a continued strategic step in 4Sale’s growth and innovation journey.
Tarek Sakr, Chief Executive Officer of 4Sale, said:
“I am incredibly proud of the exceptional performance of our superb team in 2024. The automotive vertical is a key contributor to our business model – reflecting our deep expertise in the sector. As one of our fastest-growing segments, we will continue to invest in innovation to enhance the car-buying and selling experience.
“This will be accompanied by continued expansion into other verticals, such as real estate, which launched in 2023 and is experiencing remarkable growth, with a significant surge in office listings and revenue from this segment. I look ahead to another year of momentum with confidence and excitement.”
New ‘Worry-free’ packages
In February 2025, 4Sale introduced its new ‘Worry-Free’ packages, providing customers with a seamless and hassle-free car buying and selling experience. The comprehensive, full-service listing management solution with premium visibility, making it effortless for users to sell their cars faster while enhancing exposure for car service providers. ‘Worry-Free’ takes care of everything—from professional photography to handling buyer enquiries.
As part of the ongoing commitment to seamless and stress-free transactions, this initiative aligns with 4Sale’s brand strategy to deliver a truly worry-free experience for its users.
Key benefits include:
- Premium placement options to maximise visibility and attract more buyers.
- Professional inspections and vetted buyer interactions to enhance trust and credibility.
- A range of package options—Basic, Pro, and Premium—to suit different needs.
Fadila El Badry, chief marketing officer of 4Sale, said: “The introduction of the ‘Worry-Free’ packages demonstrates our commitment to making our services seamless and hassle-free. We are excited and eager for more innovations to emerge across other business lines in the months ahead.”
