Today, leading British lifestyle brand FatFace announces the launch of a new collection with Beeble, a British business specialising in artisanal honey spirits. It comes as FatFace continues to expand its product offering both in store and online across menswear, womenswear and accessories.
Inspired by bees and the natural world, the new collection features crochet waistcoats, intricate stitch patterns and hand painted prints, referencing the honeycomb structures pulled from hives and the wildlife supporting the bees’ pollination.
The new range will be available in 40 stores, as well as on the FatFace website.
Kate Brown, product director at FatFace, said: “As a B Corp business, we’re passionate about working with partners from the B Corp community. Beeble have a shared passion for innovation and unique, brilliant products, so when we visited their bee hives, we knew that we had to collaborate with them. The new collection encapsulates our aligned values of quality and craftmanship, and we hope our customers love it as much as we do!”
The Beeble team said: “We’re thrilled to be working with FatFace, a business that shares our passion for sustainability, quality, and celebrating the natural world. This collection brings together our passion for bees and FatFace’s signature style, creating something truly special for those who appreciate quality craft, character, and conscious choices. Together, we’re proving that great taste and great design can be as kind to the planet as they are to the people who enjoy them”.
Both businesses have been B Corp-certified since 2023. Following its acquisition by Next in October 2023, FatFace successfully recertified in 2024, improving its B Corp score from 80.4 to 89.1. It has also aligned its supplier code of conduct with Next’s Code of Practice, based on the Ethical Trading Initiative (ETI) Base Code.
The launch of the new Beeble collection forms part of FatFace’s product expansion strategy. Other collections have included partnerships with the National Forest and Marine Conservation Society.
