Cult jewellery brand Astrid & Miyu, known for its customisable and stackable designs, is excited to announce the launch of its first-ever Cosmic Airstream – a unique pop-up experience celebrating the arrival of the new Birthstone Collection and expanding charms category.
The Cosmic Airstream will appear at two of the UK’s most iconic shopping destinations – Battersea Power Station (5th-8th June) and Spinningfields Manchester (12th-15th June) – offering an immersive, personal experience designed to help customers connect with their jewellery in meaningful and memorable ways. With birth chart readings, astral stacking sessions, and charm mixing and matching, the Cosmic Airstream is the ultimate personalisation suite. Astrid & Miyu is also partnering with Gooey to provide bespoke cream treats throughout the day.
Astrid & Miyu’s personalisation campaign invites you to tell your story through jewellery. Collectable, customisable, and completely charming, the Birthstone collection allows customers to celebrate individuality, storytelling, and to create pieces that are uniquely theirs.
ACTIVATION DETAILS:
When & Where:
Battersea Power Station
5th-8th June
Thursday-Saturday: 11am-6pm, Sunday: 11am-5pm
Battersea Power Station, London, SW11 8BJ
Manchester Spinningfields
12th-15th June
Thursday-Saturday: 11am-6pm, Sunday: 11am-5pm 18 Lower Byrom Street, Manchester, M3 4AP
WHAT TO EXPECT:
● Birth Chart Readings: Astrid is offering birth chart sessions with an expert astrologer.
Each reading highlights your ‘Big Three’ – Sun, Moon, and Rising signs. The astrologer will guide customers towards the charms that align best with their astrological profile, and they’ll receive a mantra affirmation card as a keepsake to take home as a reminder of their chart reading.
● Mix and Match Your Charms: Guests can mix and match charms to create a one-of-a-kind piece that reflects their personal story and style.
● Sweet Treats: Partnering with Gooey, we’ll be serving up delicious strawberries & cream ice creams from 11am each day
Connie Nam, Astrid & Miyu’s founder, commented: “We are so excited to bring our community something as experiential and intimate as the Cosmic Aistream. Jewellery is so much more than just an accessory – it’s a meaningful extension of identity and an expression of personality. This activation allows our customers to tell their own stories in beautiful, personalised ways.”
