Nike has been proudly serving U.K. consumers since 1985 and is honored to be ingrained in the London landscape, seeing our brand come to life on the pitches, courts, tracks and streets of the city and beyond. The transformation of our flagship NikeTown London is part of our ongoing commitment and investment in delivering consumer-right, sport-led assortments across our integrated marketplace.
While NikeTown London undergoes transformation until 2027, Nike is pleased to welcome the opening of Nike Oxford Circus, a retail experience that is set to deliver standout seasonal activations and a curated version of the best of Nike for a limited time.
Open from 10th July, Nike Oxford Circus will present full seasonal expressions on the ground floor, kicking off with a celebration of football. Upon opening weekend, the ground floor will welcome an interactive and gamified Phantom boot trial cage, with consumers able to access the new England national team collection in-store.
The first and second floor of Nike Oxford Circus will welcome pinnacle product assortments across Running, Football, Training and Sportswear for men, women, and kids, as well as offer Jordan footwear. Additionally, services such as Jersey by You will be available all year round, with Nike by You present on a seasonal basis.
Nike is committed to our presence across London and regularly assesses opportunities to elevate and grow our marketplace, to serve athletes* across the capital with the best of Nike products, experiences, and services wherever they choose to shop.
Alongside the opening of Nike Oxford Circus, we are pleased to confirm that across the Summer, Nike will make significant investments across our London marketplace.
From July 10th, Nike West London will receive a zonal refresh for Jordan, with the Jordan area becoming a more distinctive shop in shop. We are excited to make further investments in elevating how we serve our female consumer and will be refitting the Nike Kings Road store, into a small-format Women’s store. Kings Road’s last day of trade will be 20th July and will re-open early November 2025.
Nike Kings Cross, currently a value store, will pivot to a premium expression that serves athletes in the neighborhood an assortment across Running, Training and Sportswear for men and women. Re-fit work commences August 1st and the new store opens in Winter 2025.
We look forward to serving all athletes* a seamless and dynamic retail experience in all Nike stores across 2025 and beyond.
Nike Oxford Circus
253-259 Regent Street
London, W1B 2ER, GB
