This summer, Fenwick invites customers to turn up the volume with the launch of Sweet Summer Sounds. Sweet Summer Sounds, is the Fenwick style guide for the full spectrum of summer socialising. Anything but conservative, Fenwick amps up British style, from music festivals and city rooftops to countryside weddings and golden-hour gatherings, this is the Fenwick point of view on main stage style ready to headline any event.
CAMPAIGN HIGHLIGHTS:
• The Fenwick Summer Beauty Bag – Bringing together seasonal must-haves in one exclusive release.
• Brand Collaborations – Bespoke, co-branded summer playlists from Gucci Beauty, Barbour, Damson Madder, No Problemo, and Black Lines hosted on the Fenwick Spotify account.
• A Sweet Summer Sounds Launch Event – An exclusive press and influencer event at Roof Thirty Nine, Fenwick Newcastle to kick off the campaign featuring DJ’s and live music performances.
• A Barbour in-store activation in support of Barbour’s Festival campaign. Fenwick Newcastle launches a new Barbour shopfit celebrated with an in-store launch event.
• In-store DJ Sets – Live DJ sets to bring the summer vibe to Fenwick Newcastle, Brent Cross and Kingston.
• Restaurant Tie-Ins – Exclusive seasonal menus including a Fuego Spritz menu and iced summer drinks available across Mason+Rye across multiple locations. FENWICK IMAGE: Model (left) wears Carhartt, True Religion, Nobody’s Child, Never Fully Dressed, model (right) wears Stan Ray, Replay, Deus, and Fred Perry SHOT BY: Otto Masters
Whether courtside or cocktail-ready, Sweet Summer Sounds sets the tone for the season championing looks from brands including Weekend Max Mara, Pretty Lavish, Farm Rio, Damson Madder, Never Fully Dressed, Wax London and Ralph Lauren.
Captured through the lens of renowned fashion photographer Otto Masters, the campaign will be seen across city centres and transport hubs of Fenwick store locations including Newcastle, Kingston and Brent Cross, encapsulates the vibrant rhythm of summer dressing across fashion, beauty, food, and home.
THE FENWICK SOUNDTRACK TO SUMMER
Created in partnership with a number of Fenwick’s brand partners, Fenwick has created a Spotify hub where consumers can listen to bespoke summer playlists created especially for the campaign. This includes Barbour’s ‘For the Field Day’s’ playlist, ‘Sip & Spin’ from bottled cocktail producer Black Lines, ‘Sun-drenched Jazz’ from Damson Madder, ‘A No Problemo Summer’ from one of menswear’s most hyped brands, and the Gucci Cruise 2026 playlist from Gucci Beauty.
Listen and download Fenwick’s Sweet Summer Sounds playlists HERE.
