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Home Retail News People

TFG London appoints Sally Ambrose as chief product officer

by Fiona Briggs
July 16, 2025
in People
Reading Time: 2 mins read

TFG LondonTFG London, owner of Hobbs, Whistles, Phase Eight and White Stuff fashion brands, is pleased to announce the appointment of Sally Ambrose as chief product officer, with immediate effect. Reporting to the CEO, Ambrose will oversee all aspects of the Group’s product and brands, from strategy and planning through to execution. She will be responsible for ensuring brand consistency and driving product development across Hobbs, Whistles and Phase Eight.

Ambrose has been product director at Hobbs for six years where she has delivered successful growth of the brand both in the UK and internationally. Ambrose has a wealth of expertise in fashion retail, a proven track record in product leadership, and a passion for developing inclusive, high-performing teams. Prior to Hobbs, Ambrose spent two years as head of buying for women’s clothing and children’s wear at The White Company and over 20 years in a variety of buying roles at Marks and Spencer Group Plc.

Justin Hampshire, CEO of TFG London, commented: “I am delighted that Sally has agreed to take on the new role of chief product officer as her appointment marks an exciting new chapter for TFG London. Sally’s deep understanding of our brands, customer-first mindset, and proven ability to lead with creativity and clarity make her the ideal person to shape the next stage of our product journey. I am confident that Sally will continue to drive innovation and elevate our brand portfolio across Hobbs, Whistles and Phase Eight.”

Ambrose said: “I’m thrilled to step into the role of chief product officer at such an exciting time for TFG London. It’s a privilege to lead the exceptional teams across Hobbs, Whistles, and Phase Eight and I am excited to build on the strong foundations to further grow our brands through distinctive, innovative, customer-focused product strategies.”

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