Leading affiliate marketing platform, 2Performant (BVB:2P), today announced the launch of its BusinessLeague app on the Shopify App Store to enable seamless affiliate programme integration for Shopify merchants across Europe.
The launch marks a significant milestone for 2Performant, which recently achieved its first million sales of 2025 and acquired Profitshare Romania and Bulgaria to expand its position as a foremost platform in performance marketing. The company’s growth reflects the increasing demand for self-service marketing solutions that empower small businesses to take control of their growth strategies.
Shopify serves as a leading platform for businesses establishing eCommerce stores, and store owners can now launch their first affiliate programme through BusinessLeague with just a few clicks. This democratisation of affiliate marketing technology removes traditional barriers that previously required technical expertise or significant resources.
The app launch also comes as small businesses increasingly seek alternatives to rising Google and Facebook ad costs, with affiliate marketing growing 83% since 2017. The platform connects merchants with performance-based marketers through a gamified affiliate programme that ensures complete transparency and pay-per-sale models. Users gain access to comprehensive KPIs, including clicks, sales, and conversion rates, with user leaderboards helping them identify effective growth partners. The platform’s sales-focused championship creates a competitive environment where affiliates compete to deliver results across channels from social media to paid advertising.
“Our aim with BusinessLeague has always been to create a platform that gives business owners complete control of marketing with key data from their partner ecosystem that can help them scale regardless of size,” said Dorin Boerescu, CEO of 2Performant. “Our new app provides a new channel to connect with expert marketers while ensuring every campaign contributes directly to growth objectives and maintains high ROI with no wasted ad spend.”
Early retail users such as Animax, Maxipet, Pawtopia and CraftUp have rated the app five stars. CraftUp’s review states: “Very good app and easy to use. Just a few clicks and everything was set up perfectly.”
Available to all 4.79 million Shopify stores worldwide, the BusinessLeague app targets the European market and can be downloaded on the Shopify App Store.
