Following a phenomenal 2024 northern debut in Manchester’s Arndale Centre — where over 1,200 fans queued overnight for the opening — Korean beauty curators PURESEOUL are back! This Autumn, “the home of K-Beauty” will open a second, even bigger Manchester store, this time in Trafford Centre.
Located in one of the UK’s most iconic and high-footfall shopping centres, Trafford Centre bridges the gap between the city centre and Greater Manchester’s western corridor. Further cementing PURESEOUL’s place as the UK K-Beauty leader, the dual locations allow the retailer to serve existing fans while unlocking untapped demand across the region.
“This isn’t just another Manchester store,” says Gracie Tullio, Co-founder. “Our northern community is incredibly loyal and engaged. Arndale brought the bright energy of the city – students, young professionals, Gen-Z K-Beauty lovers. Trafford Centre offers an opportunity for something different: families, day-trippers, weekend explorers, with time to dwell and explore our curations. We’ve always known there were thousands more fans we hadn’t been able to reach—until now!”
Kate Pearson, portfolio leasing director at Pradera Lateral – Trafford Centre’s Asset Managers, added: “We’re delighted to welcome PURESEOUL to the Trafford Centre. As the UK’s leading Korean beauty specialist, their arrival adds an exciting and on-trend new offering for our guests. PURESEOUL are leaders in K beauty, and it has proven to be incredibly popular with customers across the country. We are confident they’ll be a fantastic addition to our thriving beauty offer.”
Since 2019, PURESEOUL’s commitment has been to introduce K-Beauty to the UK. With the launch of this 11th store at Trafford Centre, the brand now covers Manchester’s key retail hubs, connecting fans with the best of Korean skincare.
