On Friday, 21st March 2025, leading fashion footwear destination schuh is set to unveil its transformed flagship store in Manchester Trafford Centre. As one of the UK’s most popular shopping destinations, home to over 280 shops and restaurants, the Trafford Centre is a prime location for schuh’s upgraded retail experience.
This new store layout has been carefully designed to offer a seamless customer journey, with improved product displays, full-height ceilings and an immersive brand environment that reflects schuh’s commitment to style and innovation.
To mark this milestone, the re-opening event on launch day is held in partnership with New Balance, one of the most sought-after trainer brands. Customers will be able to explore a dedicated New Balance activation space and installation, showcasing the hottest new releases, timeless icons and performance ranges.
Located on the upper level next to schuh kids, the upgraded store will offer a range of exciting perks and experiences for those visiting on launch day, including custom shoe charms designed by Manchester-based artist nots___. Custom shoe charms will be free for customers purchasing shoes on the day. Complimentary goodie bags filled with exclusive merchandise and freebies will also be available for early visitors.
As part of the redesign, the store has been equipped with state-of-the-art digital screens, enhancing the shopping experience with high-definition visuals that bring schuh’s latest campaign, ‘Together Hits Different’, to life. These screens will showcase the campaign celebrating individuality, self-expression, and the power of coming together through fashion.
Campaign star Clara Rosa, a DJ blending her Filipino heritage with London’s underground scene, will make an appearance at the Trafford Centre store opening with a live DJ set, following a mix from Manchester-based DJ Yasmin Lauryn.
For those who prefer a quieter shopping experience due to sensory needs, the store observes a quiet hour between 10-11am every Wednesday. schuh store staff are trained in disability confidence to ensure everyone feels welcomed, valued and confident to shop at schuh.
The reopening of schuh Trafford Centre marks an exciting evolution for the retailer, bringing together innovation and style, with unrivalled customer service, creating an environment that champions self-expression…
Damon Kirk, head of VM, comments: “The Trafford Centre is a cornerstone destination for shoppers across Manchester and the wider North West, drawing visitors from across the region. This reopening is about more than just a fresh new look — it’s a reflection of our deep commitment to elevating the experience for every customer who walks through our doors.
We’ve reimagined every detail of our Trafford store to ensure a smoother, more intuitive journey, empowering customers to explore with ease and confidence. From the moment they arrive, they’ll find a space designed to inspire, inform and deliver the best of what we offer.
This reopening marks another step in our ongoing dedication to raising the bar and setting new standards, ensuring the Trafford Centre experience is second to none.”
Kate Pearson, director of asset management, Pradera Lateral, adds: “schuh’s newly transformed store offers Trafford Centre customers a best-in-class experience that reflects the brand’s dedication to innovation, inclusivity and style. schuh’s investment in its new store is not only indicative of its success as a retailer, but also a wider movement in which we’re seeing brands offering the best possible customer experience, whether that’s through a store refit, experiential activations or enhanced loyalty schemes. With Trafford Centre’s commitment to escaping the ordinary, we are proud to house retailers who are dedicated to always going above and beyond.”
schuh re-opens at the Trafford Centre on Friday 21st March.
