Fox’s Burton’s Companies (FBC) has unveiled Maryland Delightfully Good, the first of the Maryland family to be non-HFSS (non-high in fat, salt or sugar).
Marking a major milestone in the brand’s evolution, Maryland Delightfully Good has been developed to offer health-conscious shoppers the iconic signature flavour of a Maryland cookie with greater peace of mind around health.
With over 30% less sugar than its counterpart, the chocolate chip filled cookie bridges the gap between great taste and better-for-you snacking.
Early consumer taste testing has shown exceptional performance, performing on par to Maryland cookiesi, confirming that health-conscious consumers are actively seeking delicious alternatives that align with their evolving lifestyles.
David Hebson, trade marketing director at FBC, said: “This is a significant step for Maryland and reflects our commitment to innovation that puts consumer needs first. It allows us to connect with new shoppers too, thanks to its non-HFSS status. Alongside the recent release of the more indulgent Chocolate Creme S’wich product, Delightfully Good gives Maryland a full and varied portfolio, for every shopper.”
“The launch also unlocks broader promotional opportunities for Maryland, allowing it to reach more customers, amplifying reach and accelerating growth. As one of the most recognised biscuit names in the UK, this launch further solidifies Maryland’s role as a category leader.”
Maryland Delightfully Good is available now in Tesco, Morrisons and Sainsbury’s with an MRSP of £1.60 (200g).
