Make bathtimes bubbly and brilliant with WildChild! Pioneering refillable bathroom brand Wild is launching their first ever kids’ range, and they’ve partnered with Peppa Pig to really make a splash.
Bringing their refillable ethos to family routines, Wild has created Hair & Body Wash and Bubble Bath in three scents (Strawberry Splash, Tropical Twist and Peach Paradise) that kids and parents will love. Just slot each refill into one of their brand new refillable cases, and you’re ready to go Wild.
The standout in the case collection is the Limited Edition Peppa Pig case, featuring favourite characters. Fill it up with a WildChild refill for a splishy, splashy bathtime that helps families clean up after muddy puddles with tickly bubbles! Or, if you prefer, choose one of the Wild-designed cases: their Unicorn case is perfect for older children, and Rubber Duck is a playful take on a timeless favourite toy.
Charlie Bowes-Lyon, CMO at Wild, says: “As a dad, I know bathtime with young kids is always a bit of a balancing act – you want products that are gentle on their skin, easy to use, and actually keep them entertained. We created the Wild Kids range to solve that everyday challenge for parents while tackling single-use plastic in the bathroom. Launching with a household icon like Peppa Pig is a brilliant way to make sustainable routines fun and accessible for families right from the start”
The limited edition case collection will be available directly through the Wild website from 18/08/2026. The three exclusive case designs will be:
Peppa Pig
Rubber Duck
Unicorn
Each design can be paired with brand new WildChild Hair & Body Wash or Bubble Bath. Hair & Body Wash comes in Strawberry Splash or Tropical Twist. Bubble Bath comes in Strawberry Splash or Peach Party.
