Jeremy Clarkson’s Hawkstone Farmer’s Choir will create a song for every pub serving their British farmed beers and cider.
The initiative initially launch in partnership with Young’s Pubs on their Instagram (www.instagram.com/youngspubs) on Saturday 6th of September [Young’s Pubs (@youngspubs) • Instagram photos and videos], a stockist of Hawkstone Lager, ahead of being rolled out to Hawkstone’s wider pub portfolio. This will provide Hawkstone pubs with their own bespoke songs and videos, like the Hawkstone Choir songs which launched earlier this summer.
The project sees Hawkstone and the recently formed Hawkstone “Farmers’ Choir” which reached over 100 million views leveraging the power of AI to create bespoke song and video advertisements for pubs stocking Hawkstone. These personalised videos, featuring Clarkson himself, will be distributed to pubs for free, for them to use for promotion across their social media channels.
Clarkson, articulated the urgency of the situation surrounding British Pubs. “I’ve recently discovered, through my own wallet-emptying experience of trying to run one, that being a publican can be even harder job than being a farmer. And that’s saying something,” he stated. “Pubs are closing at an alarming rate, and if they go, the market for British-farmed barley, apples, and wheat goes with them. Saving the pub is, in a very real sense, saving the farm.”
“If a pub is backing British farming by stocking Hawkstone, then we want to back them,” Clarkson affirmed. “We’ll write them their own anthem to blast out on the internet. It’s a simple idea: social media gets to hear about a brilliant pub, and the pub gets a few more people through the door. Everyone wins.”
