Asda is today announcing the latest collaboration agreement with Microsoft, marking one of the largest technology deals in UK retail. This move will accelerate Asda’s transition to a cloud-first operational model, powered by Microsoft’s artificial intelligence and machine learning technologies.
Microsoft Azure will serve as the backbone of Asda’s digital infrastructure, enabling the retailer to modernise its operations and unlock new efficiencies across the business. Customers will benefit from faster, more personalised services as Asda uses advanced data analytics and developer tools including Azure Databricks, Microsoft Fabric, and Copilot Studio.
The collaboration empowers Asda to seamlessly adopt next-generation cloud solutions, ensuring rapid deployment of innovative services tailored to ever-evolving customer needs. AI-driven tools such as Microsoft 365 Copilot are already streamlining day-to-day operations by automating routine processes and allowing colleagues to focus on more strategic, high-value tasks.
Asda’s existing use of Fabric and Azure Databricks to process vast datasets will enhance decision making, deepen customer insights, and elevate the shopping experience.
Building on a commercial relationship that began in 2022, this agreement establishes Azure as Asda’s premier cloud provider. It also includes a joint investment fund dedicated to integrating new technologies into the core of Asda’s business.
Asda colleagues will have access to training programmes such as the Digital Skills Initiative offered by Microsoft, equipping them with the skills to thrive in a digitally enabled workplace.
Matt Kelleher, chief digital officer at Asda, said: “We’re thrilled to take our collaboration with Microsoft to the next level as we accelerate towards becoming a more agile, cloud-first business. With the very best cloud and AI tools at our fingertips, this technology will boost productivity, help us to make better decisions, and simplify how we work – enabling us to continue delivering great value and service to our customers.”
Darren Hardman, CEO, Microsoft UK & Ireland, said: “This collaboration with Asda exemplifies how cloud and AI technologies can transform retail at scale. By integrating Microsoft Azure’s advanced capabilities, Asda is modernising its operations, empowering its colleagues, and enhancing customer experiences. We’re proud to support Asda in its journey to become an agile, cloud-first, AI-driven business.”
