New York Bakery, the UK’s number one authentic bagel brand[i], is proud to announce its supporting Asda’s Tickled Pink campaign, which raises vital funds for Breast Cancer Now and CoppaFeel.
The limited-edition bagels are available now in over 280 Asda stores nationwide until 5th November, with 10% of each pack sold donated directly to the charities.
The bagel inside is New York Bakery’s much-loved Cinnamon & Raisin – one of the brand’s most popular flavours, known for its gently spiced sweetness and juicy raisins. Baked the authentic New York way – boiled then baked – the bagels deliver the signature soft, chewy texture and bold flavour that shoppers expect.
Product availability:
- New York Bakery Cinnamon & Raisin Bagels
- 5-pack (425g)
- Over 280 Asda stores nationwide
- Available until 5th November 2025
- RRP: £1.47
This is the second year that New York Bakery has been a proud supporter of the Tickled Pink campaign.
Claire Kong, marketing director at New York Bakery, commented: “We are proud to be supporting Asda’s Tickled Pink campaign this year. It’s a cause that makes a real difference in raising awareness and funds for breast cancer charities. By choosing our Cinnamon & Raisin bagels, shoppers can enjoy a product they love while contributing to an important initiative.”
Since launching in 1996, Tickled Pink has raised over £90 million[ii] for breast cancer charities, helping to fund world-class research, support services and life-saving awareness campaigns.
The Tickled Pink Cinnamon & Raisin bagel joins New York Bakery’s wider range in Asda, including The Original, Sesame, Wholemeal, Red Onion & Chive, Everything, the Health & Wellness range, and new NYC Subs – bringing the authentic taste of New York to the UK.
