Terry’s Chocolate is further strengthening its Beyond Orange strategy with a new Chocolate Mint Tablet (RRP £1.50, 90g, available in ASDA, Sainsbury’s, Co-op, Morrisons) and brand-new Mint Truffles (RRP £4.50, 200g, available in ASDA, Morrisons, Ocado, Co-op, Iceland). The products build on the brand’s success with its first Mint variant – the Chocolate Mint Ball – which sold out mid-season and became the best performing Christmas NPD in the category during launch.
The Terry’s Chocolate Mint Bar has been introduced to meet seasonal demand for festive indulgence, while developing Terry’s all-year-round portfolio and capitalising on strong consumer demand in the growing tablets category, which is up +15% in value and +2% in volume, outperforming the wider market.
The new format gives the brand a fresh alternative within a highly competitive category. The new Terry’s Chocolate Mint Truffles bring innovation to a segment currently growing +24% in value and +18% in units, providing consumers with an affordable yet indulgent alternative to the market leader – ideal for festive gifting and sharing moments. Terry’s is also refreshing its Terry’s Chocolate Orange Truffles alongside this launch, introducing a new indulgent recipe and modernised design.
Lorène Decam, senior marketing manager at Terry’s Chocolate, said: “The Terry’s Chocolate Orange is a festive icon, and our strategy is to build on that strength while offering new moments of indulgence to consumers. The Mint Bar and Mint Truffles are natural extensions, while our updated Truffles recipe makes the range stronger than ever. With momentum in both the tablets and truffles categories, we’re confident these launches will tap into Brits’ love for mint chocolate to drive growth over the festive period and beyond.”
The brand is known for being iconically festive, with the Terry’s Chocolate Orange continuing to be a stocking filler favourite year after year. These new launches aim to strengthen Terry’s Christmas range while also diversifying this iconic British chocolate beyond orange, supporting growth in both seasonality and all year round. Last year, Terry’s outperformed the market in both value and volume and is poised to deliver comparable results this year.
