HIDE, the ambitious ready-to-eat nutrition brand, backed by Scientific Ambassador Dr Rupy Aujla and joined by co-owner Grace Beverley, is set to disrupt supermarket aisles this October with the launch of five new products across Tesco stores exclusively.
HIDE’s new Chicken Shawarma Grain Bowl, available as part of Tesco’s Premium meal deal, launches alongside an exciting new snack range featuring two delicious multipack bites and two convenient snacking trays. Together, the launch aims to make nutritious, ready-to-go food more accessible to consumers across the UK, while bringing a much-needed shake-up to the nation’s snack aisles.
The launch, which sees HIDE expand its presence into more Tesco stores as well as entering the snack category, marks another key milestone in the brand’s mission to make honest and nutritious food more accessible for all.
For too long, convenience has come at a cost, but HIDE is founded upon straightforward principles: food should taste delicious and be made from ingredients you recognise.
Dr Rupy, HIDE’s Scientific Ambassador, explains: “To put it simply, we’re making meals you can eat every day that your body will thank you for,” and that is exactly what HIDE’s new product offering aims to provide.
Upgrade your meal deal: Introducing the new Chicken Shawarma Grain Bowl with Garlic & Herb Dressing and Red Pepper Hummus
Built around whole ingredients, nutrient prioritisation, and more transparency, the new Chicken Shawarma Grain Bowl comes with tender chicken breast on a bed of Shawarma-spiced spelt and chickpeas, with a side of chilli-roasted sweet potato, citrus pickle and spinach. Topped off with a creamy garlic and herb dressing and delicious red pepper hummus.
There are no protein powders, fibre isolates or artificial flavourings. Just real food with nothing to HIDE.
Created by chefs who have cooked at BAO, Jason Atherton and Galvin, to ensure exceptional flavour and nutrition, HIDE’s new meal is built around one brilliantly simple principle: using real, recognisable ingredients you’d find in your own kitchen.
That means using real chicken, real ingredients and proper technique to ensure it hits robust nutritional guardrails”
Key Product Highlights
Tender chicken breast, Shawarma-spiced spelt, chickpeas, chilli-roasted sweet potato, citrus pickle, spinach leaves, creamy red pepper hummus and tangy garlic & herb dressing
28g protein // 8g fibre // 2 of your 5-a-day // 374 kcal
No artificial flavours, colours or preservatives
Less than 5g of added sugar
Mild
Available as part of the Premium Tesco Meal Deal (£5.50 with Tesco Club Card, £6 without)
Nutritional Information: This salad contains 28 grams of protein, 8 grams of fibre, and 28 plants and spices for a total of 374 kcal.
HIDE takes on the snack aisle with FOUR new nutritious products, launching exclusively at Tesco
Global search demand for “on-the-go healthy snacks” has increased by 556% in the past year, and HIDE’s exciting new additions are set to fill this gap in the market.
These four game-changing snacks are flavour-first and nutrient-focused, including nothing you wouldn’t find in the kitchen cupboard. That means 100% chicken thigh. No fillers, emulsifiers, preservatives, artificial flavours or artificial colours, just tasty, honest food.
Introducing tasty new multipacks and snacking trays
Tikka Chicken Bites with Red Pepper Multipack 5 x 32g:
These bites combine chicken with red pepper, lentils, and spinach in delicious tikka spices.
Nutrition: They contain 4.5g of protein, 25 plants & spices, and 52 kcal per pack. Made with 100% chicken thigh & breast
RRP: £4 at Tesco (£3 with Tesco Clubcard – prices correct as of 14.10.26)
Jerk Chicken Bites with Sweet Potato Multipack 5 x 32g
Caribbean-inspired chicken bites with sweet potato, kale, & black turtle beans in delicious jerk seasoning.
Nutrition: These contain 4.5g of protein, 22 plants & spices, and 49 kcal per pack. Made with 100% chicken thigh & breast.
RRP: £4 at Tesco (£3 with Tesco Clubcard – prices correct as of 14.10.26)
Tikka Chicken Bites with Red Pepper and Mango & Scotch Bonnet Chutney – 230g pack snacking tray
Delicious chicken bites with red pepper, lentils, spinach, and tikka spice, with a side of sweet mango & Scotch Bonnet chutney.
Nutrition: These contain 16g of protein, 27 plants & spices, and 177 kcal per serving. Made with 100% chicken
RRP: £4.50 at Tesco (£3 with Tesco Clubcard – prices correct as of 14.10.26)
Thai Green Chicken Bites with Edamame and Coconut & Lime Dip – 230g pack snacking tray
These combine chicken with edamame, brown rice & green beans, served with a creamy coconut & lime dip.
Nutrition: Each contains 16g of protein, 18 plants & spices, and 174 kcal per serving. Made with 100%
RRP: £4.50 at Tesco (£3 with Tesco Clubcard – prices correct as of 14.10.26)
Faraz adds: “Transparency is at the heart of HIDE, yet when it comes to most snack aisles in the UK, you’ll find these principles hard to come by. Too often, consumers are left with no option but to choose snacks with long ingredient lists and unnecessary additives at the cost of convenience. These products are set to provide a much-needed alternative.”
