Terry’s has launched two new retail products and announced two major partnerships, designed to drive sales and cement its status as a go-to festive choice.
Terry’s Chocolate Minis Mint Crisp offers a fresh take on festive indulgence. The product features mini segments of Terry’s milk chocolate made with crispy bits and natural mint flavouring in a shareable pack – perfect for snacking.
The product is being launched as part of its strategy to take the brand ‘beyond’ orange and is off the back its success launching the Terry’s Chocolate Mint Ball last year, which sold out mid-season. The brand recently launched its first plain milk chocolate product, the Terry’s Chocolate Milk Ball as part of this strategy, aiming to appeal to chocolate milk lovers (and chocolate orange-o-phobes) in the run up to Christmas.
Terry’s Chocolate Orange Hot Chocolate Bombe marks the brand’s first hot chocolate product for retail. Designed for a moment of indulgence, it features a chocolate orange shell filled with orange-flavoured marshmallows, ready to melt into a warming festive drink. The brand is launching the product off the back of its hot chocolate success with Costa Coffee in previous years, where it’s been a seasonal best-seller.
The partnerships with McDonald’s and Costa Coffee bring Terry’s Chocolate Orange to over 4,000 UK locations, showcasing its versatility and high consumer demand. These collaborations also create new opportunities for cross-promotion and visibility during the critical festive trading period.
The new McDonald’s menu items include a Terry’s Chocolate Orange Pie®, a Terry-fic take on the fast food giant’s iconic Apple Pie®. Its Terry’s Chocolate Orange will also be making a legendary return to the operator’s McFlurry® menu, since first appearing in 2017. Both menu items will be available in McDonald’s until 5th January 2025, across all 1,400+ sites.
Terry’s is making a return to Costa Coffee in the form of a luxurious Terry’s Chocolate Orange Hot Chocolate and Terry’s Chocolate Orange Muffin for the fifth year running, showcasing the ongoing appeal of Terry’s at Christmas. Both menu items will be available at Costa until 5th January, across all 2,600+ sites.
Lorène Decam, senior marketing manager at Terry’s, said: ”The festive season is all about indulgence and Terry’s Chocolate Orange is synonymous with Christmas joy, making it into one in four Christmas stockings. Launching these new products and working with McDonald’s and Costa Coffee allows us to give fans even more ways to enjoy their favourite festive treat whilst reaching new audiences.”
Terry’s is supporting its festive activity with a seven figure marketing campaign that aims to capitalise on its iconic Christmas status, including OOH, digital ads, VOD, radio, social media, influencers and PR, to drive awareness and trial.
