Bolney Wine Estate, the pioneering Sussex vineyard renowned for crafting award-winning sparkling and still English wines for more than five decades, has launched its first-ever television advertising campaign. The debut marks a significant step in the winery’s ongoing brand-building strategy, designed to raise national awareness of its premium English wines during the key festive trading period.
With a focus on celebrating the season through moments to be savoured, the campaign takes viewers on a sensory journey through Bolney’s winemaking process. It showcases the experience of opening a bottle to share with friends and family whilst transporting audiences to the vineyard, offering an insight into the craft behind Bolney’s award-winning wines.
Craftsmanship sits at the heart of the campaign, demonstrating Bolney’s philosophy of taking time to perfect each wine, and not rushing the process. Bolney’s signature sparkling, Classic Cuvée, is the star of the ad, which will also support wider retail availability in 2026, and reinforces the brand’s presence in key markets.
Samantha Cross, marketing controller, Bolney Wine Estate explained that “this is a significant milestone in Bolney’s growth strategy. Our focus remains on strengthening consumer awareness of why Bolney has been a leader in English wine production for over 50 years, whilst reinforcing our position in a competitive market. With the vineyard redevelopment plans underway, expanding retailer listings for our signature products, and strategic partnerships with premium international events such as Cowes Week under our belts, we are delighted to be leading the way and taking Bolney prime time, too.”
The ad launched on Monday 24th November, and runs for 2 weeks, until 7th December. It’s a national linear TV campaign running on ITV, C4 and Sky, and supported by Video on Demand (VOD). The ad has been created by Bristol based agency, Jones Millbank. Agency co-founder, Adam Millbank commented “It’s been a joy collaborating with Bolney on this campaign. From a production perspective, bringing the distinctive character of their wines to life on screen through both performance and craft was a truly rewarding experience.”
