The UK’s number 1 Kefir brand, Biotiful Gut Health, is on a mission to reset the Nation’s Gut Health with the launch of a national campaign starting this week.
The ‘Gut Health Reset’ campaign is the biggest marketing campaign yet for Biotiful, and comes after a phenomenally successful year which saw the brand grow their leadership of the UK Kefir Category but also become the fastest growing Yogurt Brand, and the 7th biggest Yogurt brand in the UK. 1
Research has shown that 84% of consumers in the UK know the importance of Gut Health, but just over half of those are proactively doing something to improve their own. However, 46% of consumers are aware that Kefir is one of the best natural solutions to better Gut Health 2 – meaning there is a clear opportunity for Biotiful, as the UK’s best loved Kefir brand, to further educate and inspire the nation on how to make Kefir part of their daily health and wellness routine.
Throughout Jan, Feb and March, Biotiful is inspiring consumers to take on a 2 Week Gut Health Reset challenge – designed to help them reset their Gut Health through regular/daily consumption of Kefir, a nutrient-dense diet and regular exercise – leading not just to better Gut Health, but also to improved overall health and wellbeing.
Biotiful have worked closely with Professor Paul Cotter, Head of Food Biosciences at Teagasc Agriculture and Food Development Authority, Cork, Ireland, to establish the impact improved Gut Health can play in other areas of Health & Wellness.
Studies show that adding a daily Kefir to your routine for 14 days will increase the diversity of your gut microbiome. And a strong, healthy gut microbiome is linked with a wide range of health benefits, from improved immunity, less bloating, better mood, even weight loss. 3
To further support this campaign, Biotiful have recruited a panel of Expert Biotiful Nutritionists, including Suzie Sawyer ( www.suziesawyer.com ) , Farzanah Nasser ( www.farzanahnasser.com ) and Kristen Stavridis ( kristenstavridis.wixsite.com/website ) to provide in-depth advice and guidance on the health improvements consumers will see as their Gut Health Journey continues, and how to get the maximum benefit from incorporating Kefir into their daily routine.
With someone in the UK starting their own Gut Health Journey with Biotiful every 16 seconds across 2024, it’s clear that there’s already a huge appetite for the benefits this campaign can bring to the UKs health. 4
The national multi-channel campaign will run across OOH Advertising, Digital, Social and Retail Activation over Jan – Mar 2025, and builds on previous successful advertising campaigns – including the brands TV advert ‘Powered by Nature’ which ran in May and September 2024, helping to drive a 183% increase in national awareness for the Biotfiul brand.
The Gut Health Reset campaign invites consumers to visit the Gut Health Reset Hub on the new optimised Biotiful website, where they can sign-up for tips and inspiration to support them through their Gut Health Journey.
Speaking about the new campaign, CMO, Vince Lawson said: “Here at Biotiful, we believe that everyone deserves to experience the transformative benefits of Natural Gut Health. That’s why our new campaign will educate the nation with the benefits that good Gut Health can have on overall Health and Wellbeing – and inspire them to enjoy Biotiful Kefir as daily ritual that will make them feel better in so many ways ”
And Nutritionist Farzanah Nasser, added: “I’m really excited to be working with Biotiful and helping to create more awareness about the benefits of Gut Health and how this can have a positive impact on so many systems of the body. Little things we do can have a huge, positive impact on how we feel.”
For over a decade, Biotiful Gut Health has been perfecting Kefir products based on an authentic 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they hold over 60% market share with their Kefir Drinks and now have the most comprehensive range of natural Gut Health products in the market. Biotiful has been instrumental in growing the UK Kefir Category from its infancy to nearly £100m today.
